Written for first-year Business Management students, Business Cases second edition contains case studies which illustrate how business management theory is applied to local and international organisations.

Leadership is an increasingly important concept which is being heralded as a necessary topic to be included in undergraduate courses at South African institutions, given the dearth of leadership skill displayed in especially the public sector. Leadership is a subject which should be approached in a holistic manner, particularly within the Economic and Management Sciences. The purpose of this textbook is to identify the principles of leadership in contemporary business organisations and to develop the students' understanding of the interrelatedness of leadership and management in order to achieve organisational goals. The textbook also covers contemporary issues in practicing leadership for success. The book aims to encourage students to understand the principles and the importance of effective leadership in modern organisations, to understand the leadership skills that are necessary in modern organisations, the role of leaders in workplace relations, the role of leaders in teamwork, the importance of leadership ethics and the formulation of leadership standards and evaluation of leadership performance.

Introduction to Business Management 11e offers an overview of business management within the South African context. The textbook is written for undergraduate students who are doing a course in introductory business management as part of their degree or diploma at a university or university of technology.

Features:

• Using features such as Small Business Perspectives, and Critical Thinking boxes, the new edition of Introduction to Business Management provides an accessible overview of business management in the South African context.
• Changes to legislation that impacts on business
• Updates on corporate social investment
• New examples and case studies that reflect changes to the business environment

The transitional shift towards digital marketing has led to an increasing interest in digital tools and their ability to drive strategic goals. Part of the most commonly used digital marketing tools is email marketing. For this reason, email marketing is an area that needs to be explored with some depth. Email marketing within the context of this textbook delves into the ways in which companies engage with audiences and develop customer relationships in line with marketing objectives. Email Marketing: An Essential Guide, is intended to shed light on the potential of email marketing from a practical and strategic perspective.

Business cases is written to accompany Introduction to business management. It will also be suitable to use alongside any of our introductory business management books or even competitor titles that fall within this subject. Although Business cases is a supplementary text, it will be prescribed. Students will need this title to complete assignments.

Principles of business management is a foundational text that provides a solid theoretical grounding in general management principles such as leadership, motivation and control. Emphasis is placed on management functions such as marketing, finance, operations management and purchasing and supply chain management. Features such as information boxes, case studies, critical thinking boxes and glossaries engage the student and facilitate the application of learning.

What tasks do business managers have to fulfill? What are the plans which you need to put in place to ensure success? How important is financial management? How can you lead and motivate your staff? Principles of Business Management third edition is a foundational text that provides a solid theoretical grounding in general management principles such as leadership, motivation, and control. It emphasizes management functions such as marketing, finance, operations management, and purchasing and supply chain management, and gives attention to the entrepreneurial process. The textbook also provides guidance on writing a business plan. Features such as Readers, Critical thinking boxes, case studies and revision questions engage the student and facilitate the application of learning. Principles of Business Management third edition provides an excellent introduction for entry-level Business Management students. It is suitable for students at universities and universities of technology who plan to go into management in the private or NGO sectors or intend to become entrepreneurs.