This study assesses the potential that telecommunications advances hold for rural America and is the outcome of the third in a series of policy research projects into issues relating telecommunications policy and economic development undertaken by research teams of faculty and students at the Lyndon Baines Johnson School of Public Affairs and College of Communication, University of Texas at Austin. All three projects have been concerned with telecommunications at two levels: the effects of telecommunications advances on our economy and society and the policy framework that has resulted from divestiture of AT&T. The first project studied state telecommunication policy and resulted in the publication of "Telecommunications Policy and Economic Development: The New State Role" (Praeger, 1989); the second, which dealt with cities and large telecommunications users, produced "The New Urban Infrastructure: Cities and TelecommunicationS" (Praeger, 1990). Telecommunications and rural development has been much more frequently researched in Third World countries than in advanced industrialized ones and this volume represents a significant contribution to the literature on the subject.

The findings are divided into four general research areas. Following an introduction, Chapter Two looks at some fascinating telecommunications applications in American rural businesses from Wal-Mart, to traditional rural businesses like the lumber industry, to the opening of new businesses like telemarketing. Chapter Three assesses the use of telecommunication for delivery of public services from the U.S. Department of Agriculture to health care and distance education. Chapter Four asserts that many of the benefits of telecommunications for rural America will only be realized if the small independent or cooperative telephone companies remain healthy and progressive. The substantial contribution to community development, from community revitalization and regional cooperation to infrastructure upgrading, is the focus of Chapter Five. A final chapter offers conclusions. This is required reading for students, scholars, and practitioners in the fields of communications/telecommunications and government.

Traditionally, city governments have played an active role in the administration of public works that were necessary to the economic survival of the community. However, a major element of the new urban infrastructure, advanced telecommunications networks, are developing in such a way that the municipal role in its development is minimal. This book presents new information on the rapidly changing configuration of urban telecommunications. The editors examine important planning data illustrating how major metro areas are dealing with new opportunities in telecommumication. They describe the interplay among current stakeholders in this area: public utility commissions, city planners and service providers, state governments, telecommunications users (especially large businesses), and consumer groups. The book provides case studies of major U.S. cities, one Canadian city, a metropolitan area on the U.S.-Mexican border, as well as smaller cities that have positioned themselves for international economic trade whereby telecommunications will play a major role.

The contributors find that cities need to be more involved in understanding how telecommunications systems are changing and in planning how they can best exploit new opportunities afforded by these systems. They contend that while telecommunication may not cause economic development, it seems to be a necessary condition for it. The book offers clear illustrations of the extent to which business users depend on communications. The ability of business and government to bypass the local carrier has important implications for the public network and for cities in their use of telecommunication.