Landmark papers by prominent scholars in the field of economic psychology are drawn together in this authoritative reference collection which demonstrates the varied ways in which the insights of psychology have been applied to the understanding of economic behaviour. This illuminating volume reveals how the application of psychology to economics restores its vigour and veracity, demonstrating the relevance of economics to the human condition and to efforts to improve it. This selection was made in consultation with nearly 40 leading figures in the field. It will prove an invaluable reference tool for the student and researcher alike.