The Visual Squash is the premier negotiation strategy. It is a powerful technique that allows individuals and groups to move beyond "either- or" dilemmas and generate new ways of meeting personal and group goals. It also helps coaching clients to resolve parts conflicts and secondary gain issues. This book presents the traditional Visual Squash in a detailed, easy to follow manner so you can begin using it immediately. It also illustrates variations including, the Conversational and Deep Trance squashes. Finally you will discover how to apply this powerful pattern in your business and personal life. "This book dives deep into one of my favorite NLP patterns. I teach this process in my classes because it encapsulates many of the most important principles behind good change work. Knowing the authors, as I do, I expected a well thought out and presented overview and breakdown of the visual squash and all it's variations. This book exceeded those expectations in so many ways and on so many levels. Yes, they deliver the most comprehensive treatment of this pattern that I've ever read, and believe, has ever been written. But, even better, they use this platform to cover the most crucial elements of lasting, generative change that goes way beyond the pattern and into the very nature of change itself. In this book you will learn a complex system that aligns all levels of experience from the behavioral up to identity, covering and uncovering the values, beliefs and unconscious motivations behind the problems and, more importantly, the solutions. Shawn and Jess make sure to give you many different ways of adapting this process to fit any client in any context. From a purely conversational approach more appropriate for a business coach to a deep trance variation perfect for a hypnosis session, you are guaranteed to find useful ways of implementing these ideas. The authors also cover some key linguistic concepts, from temporal and spatial predicates to the whys and hows of addressing nominalizations. This is learning that changes every aspect of the therapeutic/coaching interaction by teaching multi level communication that speaks directly to the unconscious mind. And this, in my opinion, changes everything." Melissa Tiers

Winner of the 2014 Pen and Quill Award IACT/ IMDHA The latest revelations from neuroscience can transform the work you do, as a coach, hypnotist, or therapist, in ways that make measurable changes in the brain. This book will teach you how to integrate and utilize the research to explain and empower changes in habituated patterns of thought, feeling and behavior. This book makes neuroscience practical. You will learn the neural mechanisms underlying common problems and how to transform them using techniques drawn from hypnosis, mindfulness, and Neuro-Linguistic Programming. Keeping the brain in mind will make your sessions more exciting and dynamic for both you and your clients. From the Foreword by Lincoln C. Bickford M.D. Ph.D. Keeping the Brain in Mind is that rare gem of a book which seamlessly and accessibly delivers deep theoretical understanding with savvy practical guidance on how to apply it. And it does so with a spirit of curiosity and wonder towards this marvelous instrument, the brain-mind, through which we experience our world. It is a textbook, manual, and mental playground all-in-one. After many years studying the brain as a neuroscientist and learning to work with the mind as a psychiatrist and meditator, it is a refreshing surprise to read something that teaches me equally about both, and which brings new insights into their interplay. In particular, the authors present a series of intuitive and plausible models for how the brain and mind co-create one another, can be understood as metaphors for one another, and can be used to reshape one another bidirectionally in feedback loops for positive change. I'm not sure exactly where their 'inside scoop' is, but Shawn and Melissa have managed to identify most of the developments in neuroscience that I've found most interesting over the years -- such as neuroplasticity, memory reconsolidation, and mirror neurons -- plus a whole lot more. Either they don't sleep and spend nights poring over the neuroscience literature, or they have an uncanny radar for sorting the wheat from the chaff They home in on those discoveries that can provide handles by which to understand the most efficient neural avenues to effect change and explain them in straightforward lay terms, they elucidate plausible mechanisms by which many 'old standard' NLP patterns -- including the coaching pattern, swish, and fast-phobia cure -- operate on the brain, and they suggest several new technical approaches. They then also flip these neural principles around, translating them into metaphors by which to help clients consolidate and makes sense of their gains and inspire ongoing self-discovery. I would recommend this book even to expert scientists and therapists, expecting that it will reshape, rewire, reconsolidate, and re-enrich understandings and enthusiasm for our fascinating field; it certainly has for me

This book is a must have guide for every Hypnotist wanting to help smokers quit. Smoking cessation is a cornerstone of the hypnosis industry. Many hypnotists go into practice with the hopes of helping people kick the habit. Running successful stop smoking programs helps save lives and build successful businesses. Unfortunately, few Hypnotists are trained in the art and science of working with smokers. They blindly feel their way through this challenging landscape. Some even become so discouraged that they give up working with smokers. Quit takes out the guess work, presenting an easy to follow and highly effective protocol for helping smokers quit based on the authors' experiences working with hundreds of now non-smokers. Quit leads the reader through everything from the initial phone conversation to the testing process- providing the client the opportunity to prove to themselves' that they have changed. Quit also presents 3 completely new patterns, taught nowhere else in the world, which have extremely high rates of success with smokers. If you were to run your session with just these 3 patterns your success rates would skyrocket. Quit is a must read for any change worker working with smokers and is an essential part of every hypnotist's library. Quit gives you the familiarity and confidence to work with smokers and help save lives.

The Swish is a fundamental pattern in NLP. It is both powerful and quick in creating lasting change for clients and yourself. What most do not realize is that there is much more to the Swish than what is presented in a standard NLP class. The Swish is versatile and is valuable well beyond the coaching room. For the first time ever, this book explores in depth the principles that make the Swish work as well as providing variations of the pattern that will be ideal for a number of different situations . Finally the authors present ways to use the Swish in various contexts including in a business setting and self coaching. The Swish creates fast and lasting change in clients and now you can use it new and powerful ways whether you are using it in coaching and therapy, business, or for your own personal development. About the Series: NLP Mastery approaches NLP in a new way. This series explores the various change patterns at a level never presented before. The authors also take the patterns and expand on them, developing new variations and taking them beyond the formal coaching setting. "This is a book for true students of the game, written by two true students of the game. It is about one of the most flexible and versatile change patterns in the classic NLP repertoire: The Swish. Oh, and did I mention? You never know how far a change will go. Shawn and Jess take the Swish by storm. No stone is left unturned. This is one thorough treatment It's concise, yet deep. Demos, practical tips for using the pattern in a variety of ways, in a variety of settings - it's all here." John Overdurf