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In the world of the casual American chain restaurant,
brand-changing day signifies the start of something new-new menu
items are rolled out, logos are redesigned, service procedures are
updated, and old uniforms are traded for hipper, darker, flashier
styles. But for employees at The Grill in Youngstown,
Ohio-including twenty-something server Scott Pelletier and
forty-something general manager Geoffrey McCree-brand-changing day
might be when everything changes. Forever.
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