In the Indian outsourcing industry, employees are expected to be "dead ringers" for the more expensive American workers they have replaced--complete with Westernized names, accents, habits, and lifestyles that are organized around a foreign culture in a distant time zone. "Dead Ringers" chronicles the rise of a workforce for whom mimicry is a job requirement and a passion. In the process, the book deftly explores the complications of hybrid lives and presents a vivid portrait of a workplace where globalization carries as many downsides as advantages.

Shehzad Nadeem writes that the relatively high wages in the outsourcing sector have empowered a class of cultural emulators. These young Indians indulge in American-style shopping binges at glittering malls, party at upscale nightclubs, and arrange romantic trysts at exurban cafes. But while the high-tech outsourcing industry is a matter of considerable pride for India, global corporations view the industry as a low-cost, often low-skill sector. Workers use the digital tools of the information economy not to complete technologically innovative tasks but to perform grunt work and rote customer service. Long hours and the graveyard shift lead to health problems and social estrangement. Surveillance is tight, management is overweening, and workers are caught in a cycle of hope and disappointment.

Through lively ethnographic detail and subtle analysis of interviews with workers, managers, and employers, Nadeem demonstrates the culturally transformative power of globalization and its effects on the lives of the individuals at its edges."

Through an exploration of subjects such as Gandhi impersonators, performance artists, and ritual participants, Mimetic Desires makes an intervention toward understanding the phenomenon of impersonation and guising in South Asia and the world. This volume defines impersonation as the temporary assumption of an identity or guise in social and aesthetic performance that is perceived as not one’s own, and guising as sartorial and kinetic play more generally. Interrogating the legitimacy of the purported dialectic between the "real/original" and "fake/dupe," Mimetic Desires refutes the ordering of identity along the lines of a binary or dichotomy that presupposes the myth of an original identity. By peeling back the layers of performative masks to reveal the process of the masquerade itself, we can see that those with the most social capital are often those with the most power and opportunities to impersonate "up" and "down" social hierarchies. The book’s twelve chapters disclose sites and processes of sociopolitical power facilitated by normative markers of social status relating to race, ethnicity, gender, caste, class, and religion—and how those markers can be manipulated to express and enhance individual and group power. The first comprehensive study to focus on impersonation in South Asia, Mimetic Desires expands on previous scholarship on impersonation and guising in vernacular theatre, dance, public processions, and religious rituals. It is particularly in conversation with the robust scholarship on gender performance in South Asia’s theatrical and dance forms. Mimetic Desires explores some of the contexts and forms of impersonation in South Asia, with its remarkable array of performing arts, to gain insight into the very human and quotidian practices of impersonation and guising.

In the Indian outsourcing industry, employees are expected to be "dead ringers" for the more expensive American workers they have replaced--complete with Westernized names, accents, habits, and lifestyles that are organized around a foreign culture in a distant time zone. "Dead Ringers" chronicles the rise of a workforce for whom mimicry is a job requirement and a passion. In the process, the book deftly explores the complications of hybrid lives and presents a vivid portrait of a workplace where globalization carries as many downsides as advantages.

Shehzad Nadeem writes that the relatively high wages in the outsourcing sector have empowered a class of cultural emulators. These young Indians indulge in American-style shopping binges at glittering malls, party at upscale nightclubs, and arrange romantic trysts at exurban cafes. But while the high-tech outsourcing industry is a matter of considerable pride for India, global corporations view the industry as a low-cost, often low-skill sector. Workers use the digital tools of the information economy not to complete technologically innovative tasks but to perform grunt work and rote customer service. Long hours and the graveyard shift lead to health problems and social estrangement. Surveillance is tight, management is overweening, and workers are caught in a cycle of hope and disappointment.

Through lively ethnographic detail and subtle analysis of interviews with workers, managers, and employers, Nadeem demonstrates the culturally transformative power of globalization and its effects on the lives of the individuals at its edges."

Through an exploration of subjects such as Gandhi impersonators, "God-men," performance artists, and participants in ritual enactments of sacred stories through dance and theatre, Mimetic Desires makes an intervention toward understanding the phenomenon of impersonation and guising in South Asia and the world. This volume defines impersonation as the temporary assumption of an identity or guise in performance that is perceived to be not one’s own, regardless of whether this assumption is deliberate, intentional, and conscious or not. Interrogating the legitimacy of the purported dialectic between the "real/original" and "fake/dupe," Mimetic Desires refutes any ordering of identity along the lines of a binary or dichotomy that presupposes the myth of an original identity. Guising captures sartorial and kinetic play more generally. By peeling back the layers of performative masks to reveal the process of the masquerade itself, we can see that those with the most social capital are often those with the most power and opportunities to impersonate "up"—and "down"—social hierarchies. The twelve chapters in Mimetic Desires disclose sites and processes of socio-political power facilitated by normative markers of social status relating to race, ethnicity, gender, caste, class, and religion—and how those markers can be manipulated to express and enhance individual and group power. The first comprehensive study to focus on impersonation in South Asia, Mimetic Desires expands on previous scholarship on impersonation and guising in vernacular theatre, dance, public processions, and religious ritual. It is particularly in conversation with the robust scholarship on gender performance and trans-kothi-hijra engagement in theatrical and dance forms in South Asia. Mimetic Desires explores some of the contexts and forms of impersonation in South Asia, with its remarkable array of performing arts, to gain insight into the very human and quotidian practices of impersonation and guising.