Learn about how the fashion industry works to find where in this massive industry you belong. You'll learn about how and why fashion evolves and changes, the materials used and who creates them, the companies who make apparel, and how fashion marketing helps companies sell their products. Spotlight features focus on careers, innovators, and businesses, using industry examples to show real world situations. A Top 100 Fashion Influencers section gives you a quick list of who's who in fashion history, while a glossary and key terms throughout make sure you know what you're talking about. New to this Edition: -Fully updated throughout to introduce sustainability practices ingrained in the industry -More than 250 color images of designers, fashion collections, retailers, and more -Covers textile trends and innovations as well as omnichannel retail practices Instructor Resources -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and Test Bank including sample test questions for each chapter -PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion In Fashion STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of essential vocabulary -Watch videos that bring chapter topics and career opportunities to life -Enhance your knowledge with chapter exercises

For fashion students who want to be both in the now and in the know! The Dynamics of Fashion, Sixth Edition, has the latest facts and figures, and the most current theories in fashion development, production, and merchandising, giving you the foundation you need in the industry. It offers hundreds of real-life examples of leading brands and industry trends, to show you fashion careers and how to apply what you learn. The book also covers sustainable fashion, wearable technology, social media, and more in detail. An online STUDIO includes self-quizzes, flashcards, and links to videos. New to this Edition -New chapter on sustainability with current industry processes -New chapter on fashion careers and how to get started in the industry -All Fashion Focus box features have been updated to current topics and industry trends The Dynamics of Fashion, 6th Edition STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions and image identification -Branch out with links to curated online multi-media resources that bring chapter concepts to life -Expand your knowledge by further exploring special features Fashion Focus, Sustainability, and Social media Instructor Resources -Instructor's Guide featuring answers to end-of-chapter activities, supplemental student activities and assignments, a comprehensive test bank of multiple choice, identification, true or false, and essay questions for each chapter and unit, and a guide to exploring careers -PowerPoint (R) presentations include full-color images from the book and provide a framework for lecture and discussion -Curated digital library of special supplemental resources for all of the text's features including categorical links to articles, image galleries, and videos from respected trade, fashion, and news websites

"The book is an excellent resource for students in identifying the range of positions they can have in the fashion industry. Interviews with professionals are included to aid students in decision making about careers choices." - Lori Faulkner, Ferris State University, USA Learn what to expect on the job, required education and training, and the relationship of the role to the fashion industry as a whole. Among the more than 75 role descriptions are four new roles for Sustainability Officer, Transparency Officer, Data Analyst, and Reference Librarian. More than 175 images show you recent developments affecting the industry sectors and career opportunities. Case studies, Social media Strikes features, chapter summaries, key terms, online resources, discussion questions, and a glossary will help you identify which careers match your aptitudes, skill sets, and interests. New to this Edition * In-depth job descriptions for a wider range of careers expanded to include Technical Designer, Brand Marketing Manager, and Spreader and Cutter, among others * New sections on recycling and sustainability, trends in brand marketing, and portfolio development and presentation * Fully updated online resources throughout the book * Updated Case Studies in Career Exploration boxes showcase profiles of companies, interviews with individuals, industry scenarios, and insider tips * Updated Appendices include sample resumes and career positions sorted by career areas, with Web links to salary and benefit information The Fashion Industry and Its Careers STUDIO Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary