It is innovative, fills a gap and will provide a deep and meaningful deconstruction of the crossover between memory, early American studies, race and heritage tourism that has wide appeal to social sciences and humanities. To have a book on this important theme by a team of humanities specialists will add a unique and valuable dimension to an area that has traditionally been dominated by social scientists. The book promises to deliver a solid deconstruction of the touristic experience with racism, slavery and the indigenous experience in America. The rhetorical and discourse analytical perspectives will be unique and interesting. Good range of empirical examples