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Emphasizing the apparel and beauty industries, Retailing in
Emerging Markets, 2nd Edition provides an in-depth study of the
retail landscape within Brazil, China, India, Russia, Turkey,
Qatar, Thailand, South Korea and Mexico. Each chapter focuses on a
single country, discussing the organization of its retail industry,
analyzing consumer behavior, and presenting strategies for
effectively entering its market. This new edition includes fully
updated data, statistics and economic perspectives on each of the
countries covered. Readers will emerge armed with a deeper
understanding of the political, economic, and cultural factors
driving each market-an understanding essential for building and
maintaining a competitive edge in today's global retail
environment. New to this Edition * Two new chapters on South Korea
and Qatar investigate the current marketplace opportunities and
challenges * Increased coverage of the legislative landscapes and
long-term economic outlooks for each country * Updated and new
chapter case studies analyze the expansion strategies of
international retailers * New Chapter Summaries and Critical
Thinking Questions offer additional learning tools * Includes 60%
new photos and current maps to bring the chapters to life *
Expanded contributor biographies highlight the expertise of each
scholar
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