Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays out three specific arguments. Firstly, a repositioning of the relationship between public relations and brand practice is explored. It is argued that public relations practitioners are well placed to facilitate brands in the digital age, because of the inherent acceptance of the value of relationship building, adaptation and boundary spanning embedded in PR practice and best practice theory. Secondly, the book introduces a new concept of riparian brands. Such brands are based on solid core values, but have an ability to atune, adjust and naturalise to the prevailing social, cultural and economic environment. Thirdly, the book presents an ontology of the riparian brand in the form of an authentic brand wheel and 15 real-time interaction success factors. Aimed at both academics and practitioners interested in the theoretical development of PR and its emerging relationship with branding, it will also be of interest to scholars of corporate communications, corporate reputation and branding.

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays out three specific arguments. Firstly, a repositioning of the relationship between public relations and brand practice is explored. It is argued that public relations practitioners are well placed to facilitate brands in the digital age, because of the inherent acceptance of the value of relationship building, adaptation and boundary spanning embedded in PR practice and best practice theory. Secondly, the book introduces a new concept of riparian brands. Such brands are based on solid core values, but have an ability to atune, adjust and naturalise to the prevailing social, cultural and economic environment. Thirdly, the book presents an ontology of the riparian brand in the form of an authentic brand wheel and 15 real-time interaction success factors. Aimed at both academics and practitioners interested in the theoretical development of PR and its emerging relationship with branding, it will also be of interest to scholars of corporate communications, corporate reputation and branding.

Long before Eva Peron turned Argentina upside down, Elisa Lynch brought Paraguay to its knees. In 1854, an ambitious Irish courtesan met a South American General in Paris and returned with him to Paraguay. When he became President, she became his de facto first lady and together they changed the course of the country's history. Consumed by desire for Napoleonic glory, General President Lopez took Paraguay into a disastrous war against her neighbours. Elisa Lynch went with him on campaign, turning conditions of war to her advantage where she could. He was killed in the northern hills but she survived, only to be expelled from Paraguay and die an obscure death in Paris. Reviled and respected, loved and distrusted, Elisa Lynch has been described as both a heroic companion to Lopez and a malign enchantress. In The Shadows of Elisa Lynch, Sian Rees tells her fascinating story of recovered history.

A seafaring story with a twist -- the incredible voyage of a shipload of "disorderly girls" and the men who transported them, fell for them, and sold them.

This riveting work of rediscovered history tells for the first time the plight of the female convicts aboard the Lady Julian, which set sail from England in 1789 and arrived in Australia’s Botany Bay a year later. The women, most of them petty criminals, were destined for New South Wales to provide its hordes of lonely men with sexual favors as well as progeny. But the story of their voyage is even more incredible, and here it is expertly told by a historian with roots in the boatbuilding business and a true love of the sea.

Siân Rees delved into court documents and firsthand accounts to extract the stories of these women’s experiences on board a ship that both held them prisoner and offered them refuge from their oppressive existence in London. At the heart of the story is the passionate relationship between Sarah Whitelam, a convict, and the ship’s steward, John Nicol, whose personal journals provided much of the material for this book. Along the way, Rees brings the vibrant, bawdy world of London -- and the sights, smells, and sounds of an eighteenth-century ship -- vividly to life. In the tradition of Nathaniel Philbrick’s In the Heart of the Sea, this is a winning combination of dramatic high seas adventure and untold history.

A seafaring story with a twist--the incredible voyage of a shipload of "disorderly girls" and the men who transported them, fell for them, and sold them.
This riveting work of rediscovered history tells for the first time the plight of the female convicts aboard the Lady Julian, which set sail from England in 1789 and arrived in Australia's Botany Bay a year later. The women, most of them petty criminals, were destined for New South Wales to provide its hordes of lonely men with sexual favors as well as progeny. But the story of their voyage is even more incredible, and here it is expertly told by a historian with roots in the boat-building business and a true love of the sea.
Sian Rees delved into court documents and firsthand accounts to extract the stories of these women's experiences on board a ship that both held them prisoner and offered them refuge from their oppressive existence in London. At the heart of the story is the passionate relationship between Sarah Whitelam, a convict, and the ship's steward, John Nicol, whose personal journals provided much of the material for this book. Along the way, Rees brings the vibrant, bawdy world of London--and the sights, smells, and sounds of an eighteenth-century ship--vividly to life. In the tradition of Nathaniel Philbrick's In the Heart of the Sea, this is a winning combination of dramatic high seas adventure and untold history."