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The processes of Globalization based on major forms of entertainment consumption has promoted the interest of enlarged social actors towards cultural experiencing. Disseminated by social media, new forms of information and knowledge about exotic and new tourism destinations have endorsed an increasing interest towards forms of Cultural Tourism, perceived as a driver of social, cultural, and economic development of tourism destinations. This Cultural Tourism turnout results from a significant change on the traveler's demand, promoted by visitors with higher educational backgrounds, new travelling behavior, demanding a new and renovated interest towards Cultural Heritage, namely tangible, intangible, as well as to storytelling, favoring genuine tourism experiences. Away from staged authenticity and commodification, these new travelers prefer local tourism experiences, in order to try to contact with locals' culture and behaviors and to get in touch with resident's daily life experiences. The present pandemic context has reaffirmed the main importance of this direct contact, more connected to local experiences, by national tourists. With this in mind, we can understand the importance of a Cultural Route and other tourism itineraries as integrated offers that combine both the tourism experience itself and a way for tourists to connect with the communities, participating in some co-creation activities and above all to create strong connection with traditions, helping their economic and socio-cultural development.
Lately, tourists consider their mobile devices as essential accessories for the realization of their trip before, during, and after the visit. Such devices allow them to consult information about points of interest, services, or products in real time. Thus, mobile devices have come to be considered as tools to support decision making regarding the realization of trips. In the digital environment, tourists seek complementary information to consolidate knowledge about the destination, heritage, culture, customs, and traditions that make the visited place unique. Simultaneously, they transform tourist experiences into a memory associated with travel, contribute to the sustainability of local populations, reduce inequalities, and cooperate to improve the quality of life of all involved. ICT as Innovator Between Tourism and Culture differs from others on the same areas because it aims to place the emphasis on and increase the bridge of knowledge between information communications technology (ICT), tourism, and culture, considering ICT as the main driver that creates the development environment and enhances the tourist experience in general. In particular, it is linked to cultural heritage, making it a more sustainable and intelligent tourist destination, taking into account the well-being of the local population and visitors. Covering topics such as destination image, religious tourism, and innovation dynamics, this book is an essential resource for IT consultants, hotel managers, marketers, travel agencies, tour operators, tourism researchers, professors, students, practitioners within the tourism industry, and academicians.
Lately, tourists consider their mobile devices as essential accessories for the realization of their trip before, during, and after the visit. Such devices allow them to consult information about points of interest, services, or products in real time. Thus, mobile devices have come to be considered as tools to support decision making regarding the realization of trips. In the digital environment, tourists seek complementary information to consolidate knowledge about the destination, heritage, culture, customs, and traditions that make the visited place unique. Simultaneously, they transform tourist experiences into a memory associated with travel, contribute to the sustainability of local populations, reduce inequalities, and cooperate to improve the quality of life of all involved. ICT as Innovator Between Tourism and Culture differs from others on the same areas because it aims to place the emphasis on and increase the bridge of knowledge between information communications technology (ICT), tourism, and culture, considering ICT as the main driver that creates the development environment and enhances the tourist experience in general. In particular, it is linked to cultural heritage, making it a more sustainable and intelligent tourist destination, taking into account the well-being of the local population and visitors. Covering topics such as destination image, religious tourism, and innovation dynamics, this book is an essential resource for IT consultants, hotel managers, marketers, travel agencies, tour operators, tourism researchers, professors, students, practitioners within the tourism industry, and academicians.
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