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Lately, tourists consider their mobile devices as essential
accessories for the realization of their trip before, during, and
after the visit. Such devices allow them to consult information
about points of interest, services, or products in real time. Thus,
mobile devices have come to be considered as tools to support
decision making regarding the realization of trips. In the digital
environment, tourists seek complementary information to consolidate
knowledge about the destination, heritage, culture, customs, and
traditions that make the visited place unique. Simultaneously, they
transform tourist experiences into a memory associated with travel,
contribute to the sustainability of local populations, reduce
inequalities, and cooperate to improve the quality of life of all
involved. ICT as Innovator Between Tourism and Culture differs from
others on the same areas because it aims to place the emphasis on
and increase the bridge of knowledge between information
communications technology (ICT), tourism, and culture, considering
ICT as the main driver that creates the development environment and
enhances the tourist experience in general. In particular, it is
linked to cultural heritage, making it a more sustainable and
intelligent tourist destination, taking into account the well-being
of the local population and visitors. Covering topics such as
destination image, religious tourism, and innovation dynamics, this
book is an essential resource for IT consultants, hotel managers,
marketers, travel agencies, tour operators, tourism researchers,
professors, students, practitioners within the tourism industry,
and academicians.
Lately, tourists consider their mobile devices as essential
accessories for the realization of their trip before, during, and
after the visit. Such devices allow them to consult information
about points of interest, services, or products in real time. Thus,
mobile devices have come to be considered as tools to support
decision making regarding the realization of trips. In the digital
environment, tourists seek complementary information to consolidate
knowledge about the destination, heritage, culture, customs, and
traditions that make the visited place unique. Simultaneously, they
transform tourist experiences into a memory associated with travel,
contribute to the sustainability of local populations, reduce
inequalities, and cooperate to improve the quality of life of all
involved. ICT as Innovator Between Tourism and Culture differs from
others on the same areas because it aims to place the emphasis on
and increase the bridge of knowledge between information
communications technology (ICT), tourism, and culture, considering
ICT as the main driver that creates the development environment and
enhances the tourist experience in general. In particular, it is
linked to cultural heritage, making it a more sustainable and
intelligent tourist destination, taking into account the well-being
of the local population and visitors. Covering topics such as
destination image, religious tourism, and innovation dynamics, this
book is an essential resource for IT consultants, hotel managers,
marketers, travel agencies, tour operators, tourism researchers,
professors, students, practitioners within the tourism industry,
and academicians.
The processes of Globalization based on major forms of
entertainment consumption has promoted the interest of enlarged
social actors towards cultural experiencing. Disseminated by social
media, new forms of information and knowledge about exotic and new
tourism destinations have endorsed an increasing interest towards
forms of Cultural Tourism, perceived as a driver of social,
cultural, and economic development of tourism destinations. This
Cultural Tourism turnout results from a significant change on the
traveler's demand, promoted by visitors with higher educational
backgrounds, new travelling behavior, demanding a new and renovated
interest towards Cultural Heritage, namely tangible, intangible, as
well as to storytelling, favoring genuine tourism experiences. Away
from staged authenticity and commodification, these new travelers
prefer local tourism experiences, in order to try to contact with
locals' culture and behaviors and to get in touch with resident's
daily life experiences. The present pandemic context has reaffirmed
the main importance of this direct contact, more connected to local
experiences, by national tourists. With this in mind, we can
understand the importance of a Cultural Route and other tourism
itineraries as integrated offers that combine both the tourism
experience itself and a way for tourists to connect with the
communities, participating in some co-creation activities and above
all to create strong connection with traditions, helping their
economic and socio-cultural development.
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