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For decades, scholars have repeatedly found the inequity of gender
representations in informational and entertainment media. Beginning
with the seminal work by Gaye Tuchman and colleagues, we have
repeatedly seen a systemic underrepresentation and
misrepresentation of women in media. Examining the latest research
in discourse and content analyses trending in both domestic and
international circles, Media Disparity: A Gender Battleground
highlights the progress-or lack thereof-in media regarding
portrayals of women, across genres and cultures within the
twenty-first century. Blending both original studies and
descriptive overviews of current media platforms, top scholars
evaluate the portrayals of women in contemporary venues, including
advertisements, videogames, political stories, health
communication, and reality television.
For decades, scholars have repeatedly found the inequity of gender
representations in informational and entertainment media. Beginning
with the seminal work by Gaye Tuchman and colleagues, we have
repeatedly seen a systemic underrepresentation and
misrepresentation of women in media. Examining the latest research
in discourse and content analyses trending in both domestic and
international circles, Media Disparity: A Gender Battleground
highlights the progress or lack thereof in media regarding
portrayals of women, across genres and cultures within the
twenty-first-century. Blending both original studies and
descriptive overviews of current media platforms, top scholars
evaluate the portrayals of women in contemporary venues, including
advertisements, videogames, political stories, health
communication, and reality television."
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