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The rise of the Internet and social media in particular offer great
opportunities for brand owners to increase business and brand
recognition. While this has clearly been of benefit to brand
owners, who have seen a consequent rise in the value of their
brands, it simultaneously makes those brands more attractive for
exploitation or attack by others. Brand risks can come in many
different types and this book provides examples of how these risks
can arise as well as providing quantitative estimates of the
adverse impacts that can result from such risks. Brand owners need
to be aware of the risks and of the need to develop strategies for
identifying and managing them. This book details the process by
which a brand owner can develop a brand risk management process to
protect a brand's reputation and value. Rather than prescribe a
one-size-fits-all approach, the authors provide guidance on how a
brand risk management process can be tailored to particular needs
and circumstances. This approach is underpinned by drawing on
examples of best practice in the fields of risk management,
interaction design and engineering design. This combined approach
relies on developing an understanding of the risks faced by a
particular brand owner, the full context of those risks and also
the brand owner's capabilities for identifying and managing those
risks. This book contains many real-world examples and interviews
with a number of brand owning organisations ranging from small
companies to large multinationals.
There is an ever-increasing need for designers to create products
that are genuinely inclusive of members of society with special
needs. The population is growing older and legislative demands on
industry to provide equal access for all are growing ever more
stringent. Several research disciplines are working to find
solutions to the problem of how to develop more inclusive products
and the aim of Universal Access and Assistive Technology is to
bring experiences from these different perspectives into a single
reference. This book contains the proceedings of the first
Cambridge Workshop on Universal Access and Assistive Technology
(CWUAAT), incorporating the fourth Cambridge Workshop on
Rehabilitation Robotics, held in Cambridge, England in March 2002.
This book contains contributions from an international group of
leading researchers in the fields of Universal Access and Assistive
Technology. Contributions include papers on design, robotics and
computer access, as well as the experiences of industry.It is
composed of three parts containing material on: * design issues for
universal access and assistive technology; * enabling computer
access and new technologies; * assistive technology and
rehabilitation robotics. Reflecting the spirit of recent moves to
extend rights to universal accessibility, this series of workshops
and accompanying books is aimed at a broad range of interests, with
a general focus on the development of products and solutions.
Numerous case studies are used to raise awareness of the challenges
faced in developing truly inclusive products, along with examples
of good practice.
Designing inclusively is no longer an option for companies. It is a
business essential. Global populations are getting older,
legislation is increasingly prohibitive of unnecessary exclusion
and consumer attitudes are beginning to change. Exclusivity is out,
inclusivity is in. Research communities the world over are
responding to this change in design emphasis. Conferences such as
the Cambridge Workshops on Universal Access and Assistive
Technology (CWUAAT) offer a forum for researchers from diverse and
varied disciplines to bring their perspectives on inclusive design
together. This book has been inspired by the second CWUAAT, held in
Cambridge, England in March 2004. It contains chapters from an
international group of leading researchers in this field.
Contributions focus on the following topics: design issues for
universal access and assistive technology; enabling computer access
and new technologies; and, assistive technology and rehabilitation
robotics. This series of conferences is aimed at a broad range of
interests, with a general focus on the development of products and
solutions. Numerous case studies are used to raise awareness of the
challenges faced in developing truly inclusive products, along with
examples of good practice for design for a more inclusive world.
Designing inclusively is no longer an option for companies. It is a
business essential. Global populations are getting older,
legislation is increasingly prohibitive of unnecessary exclusion
and consumer attitudes are beginning to change. Exclusivity is out,
inclusivity is in. Research communities the world over are
responding to this change in design emphasis. Conferences such as
the Cambridge Workshops on Universal Access and Assistive
Technology (CWUAAT) offer a forum for researchers from diverse and
varied disciplines to bring their perspectives on inclusive design
together. This book has been inspired by the second CWUAAT, held in
Cambridge, England in March 2004. It contains chapters from an
international group of leading researchers in this field.
Contributions focus on the following topics: design issues for
universal access and assistive technology; enabling computer access
and new technologies; and, assistive technology and rehabilitation
robotics. This series of conferences is aimed at a broad range of
interests, with a general focus on the development of products and
solutions. Numerous case studies are used to raise awareness of the
challenges faced in developing truly inclusive products, along with
examples of good practice for design for a more inclusive world.
Inclusive Design: What's in It for Me? presents a comprehensive review of current practice in inclusive design. With emphasis on new ideas for improvement and arguments for wider implementation in future, a unique combination of leading opinions on inclusive design from both industry and academia are offered. The theme throughout encourages a positive view of inclusive design as a good and profitable process and to produce a change to more effective approaches to "design for all". Inclusive Design is composed of two parts with a common chapter structure so that the business and design arguments in favour of inclusive design can be easily compared and assimilated: The Business Case presents the industrial and management benefits of inclusive design. It concentrates on demographic, legal and ethical reasons for all businesses being better off taking inclusivity into account in the design of their products or services. Case histories demonstrating the commercial success of inclusive design are drawn from the experiences of companies such as Tesco, Fiat and The Royal Mail. The Designers' Case focuses on the factors a designer needs to take into account when dealing with inclusivity. "Who is going to use my design?" "What do they need from my design?" "How do I take any medical needs into account?" "Just how "inclusive" is my design?" are all questions answered in this section which presents the necessary tools for effective inclusive design. This part of the book aims to convince a designer that inclusive design is a realistic goal. Inclusive Design will appeal to designers, researchers and students and to managers making decisions about the research and design strategies of their companies.
As new technology continually emerges, it is essential that
companies design products that offer the right combination of
functionality, usability, and accessibility for all consumers. In
this volume, author Dr. Simeon Keates presents a step-by-step guide
for companies on how to accomplish this difficult task,
articulating why these three elements can make the critical
difference in remaining competitive and economically viable over
the long term. It is a how to book to help companies and designers
offer products, services, and environments that do not discriminate
between potential users and grounds of capability. Designing for
Accessibility provides insightful case studies to illustrate the
corporate benefits for designing accessibility, in addition to
carefully selected and valuable figures and tables. It serves as a
means to demystify what is involved in designing inclusive products
for all users. Dr. Keates highlights numerous examples for
designers, such as creating a tool for Web browsing for older
adults, as well as digital television access. well as corporate and
design researchers to ensure the practical realization of
accessible technology for all segments of society.
This textbook demonstrates the application of the finite element
philosophy to the solution of real-world problems and is aimed at
graduate level students, but is also suitable for advanced
undergraduate students. An essential part of an engineer's training
is the development of the skills necessary to analyse and predict
the behaviour of engineering systems under a wide range of
potentially complex loading conditions. Only a small proportion of
real-life problems can be solved analytically, and consequently,
there arises the need to be able to use numerical methods capable
of simulating real phenomena accurately. The finite element (FE)
method is one such widely used numerical method. Finite Element
Applications begins with demystifying the 'black box' of finite
element solvers and progresses to addressing the different pillars
that make up a robust finite element solution framework. These
pillars include: domain creation, mesh generation and element
formulations, boundary conditions, and material response
considerations. Readers of this book will be equipped with the
ability to develop models of real-world problems using
industry-standard finite element packages.
As new technology continually emerges, it is essential that
companies design products that offer the right combination of
functionality, usability, and accessibility for all consumers. In
this volume, author Dr. Simeon Keates presents a step-by-step guide
for companies on how to accomplish this difficult task,
articulating why these three elements can make the critical
difference in remaining competitive and economically viable over
the long term. It is a how to book to help companies and designers
offer products, services, and environments that do not discriminate
between potential users and grounds of capability. Designing for
Accessibility provides insightful case studies to illustrate the
corporate benefits for designing accessibility, in addition to
carefully selected and valuable figures and tables. It serves as a
means to demystify what is involved in designing inclusive products
for all users. Dr. Keates highlights numerous examples for
designers, such as creating a tool for Web browsing for older
adults, as well as digital television access. well as corporate and
design researchers to ensure the practical realization of
accessible technology for all segments of society.
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