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This book brings together a broad and diverse range of new and
radical approaches to public relations focussing on the
increasingly vital role that visual, sensory and physical elements
factors play in shaping communication. Engaging with recent
developments in critical and cultural theories, it outlines how
non-textual and non-representational forces play a central role in
the efficacy and reception of public relations. Challenging the
dominant accounts of public relations which center on the purely
representational uses of text and imagery, the book critiques the
suitability of accepted definitions of the field and highlights
future directions for conceptualizing strategic communication
within a multi-sensory environment. Drawing on the work of global
researchers in public relations, visual culture and communication,
design and cultural theory, it brings a welcome inter-disciplinary
approach which pushes the boundaries of public relations
scholarship in a global cultural context. This exciting analysis
will be of great interest to public relations scholars, advanced
students of strategic communication, as well as communication
researchers from cultural, media and critical studies exploring PR
as a socio-cultural phenomenon.
This book brings together a broad and diverse range of new and
radical approaches to public relations focussing on the
increasingly vital role that visual, sensory and physical elements
factors play in shaping communication. Engaging with recent
developments in critical and cultural theories, it outlines how
non-textual and non-representational forces play a central role in
the efficacy and reception of public relations. Challenging the
dominant accounts of public relations which center on the purely
representational uses of text and imagery, the book critiques the
suitability of accepted definitions of the field and highlights
future directions for conceptualizing strategic communication
within a multi-sensory environment. Drawing on the work of global
researchers in public relations, visual culture and communication,
design and cultural theory, it brings a welcome inter-disciplinary
approach which pushes the boundaries of public relations
scholarship in a global cultural context. This exciting analysis
will be of great interest to public relations scholars, advanced
students of strategic communication, as well as communication
researchers from cultural, media and critical studies exploring PR
as a socio-cultural phenomenon.
By evaluating the Internet's impact on key cultural issues of the
day, this book provides a comprehensive overview of the seismic
technological and cultural shifts the Internet has created in
contemporary society. Books about Internet culture usually focus on
the people, places, sites, and memes that constitute the
"cutting-edge" at the time the book is written. That approach,
alas, renders such volumes quickly obsolete. This provocative work,
on the other hand, focuses on overarching themes that will remain
relevant for the long term. The insights it shares will highlight
the tremendous impact of the Internet on modern civilization-and
individual lives-well after specific players and sites have fallen
out of favor. Content is presented in two volumes. The first
emphasizes the positive impact of Internet culture-for example,
24-hour access to information, music, books, merchandise,
employment opportunities, and even romance. The second discusses
the Internet's darker consequences, such as a demand for instant
news that often pushes journalists to prioritize being first over
being right, online scams, and invasions of privacy that can affect
anyone who banks, shops, pays bills, or posts online. Readers of
the set will clearly understand how the Internet has revolutionized
communications and redefined human interaction, coming away with a
unique appreciation of the realities of today's digital world-for
better and for worse. Includes essays on overarching themes and
issues that are essential to understanding Internet culture,
including privacy, celebrity, superficiality, and the personal toll
online living can have on users Addresses current Internet material
as well as classic memes, sites, and products Engages readers
through a deliberately provocative point of view Provides a
comprehensive examination of the realities surrounding Internet
culture, which can be extremely positive or very ugly
Differentiates itself from other examinations of Internet culture
through emphasis on continuing themes rather than time-specific
content Takes a distinctly international approach to the topic of
today's digital, interconnected world
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