The 2010 General Election represented a pathbreaking contest in Political Communication. The TV debates changed forever the feel of the campaign. This book brings together key commentators, analysts and polling experts to present readers with a unique and valuable insight into the development of political communication in British Politics.

This work examines political communications in British general elections. Like its predecessors it has a dual purpose: first, to make available the reflections of those who participated in it; and, second, to provide analysis of the media, the parties and public opinion polls in the campaign.

Political Communication in Britain offers unique insights from various members of the party, media, and polling organizations that contested, reported, and analysed the 2019 British General Election, as well as leading academic experts who have researched the campaign. Following an essay by Sir John Curtice exploring how the critical issue of Brexit influenced the election, the opening part of this volume features insiders discussing their respective parties' operations, including their successes and disappointments. This section also includes expert examinations of Boris Johnson's 'oven ready deal' as well as the digital advertising and controversial public relations efforts that helped promote it. The middle part of the book considers the media, with chapters from the BBC, Sky News, and regulator Ofcom, along with analyses of the pro-Conservative press, digital-only plat[1]forms, and the more left-leaning alternative news sites. The closing section of the volume turns to public attitudes, with experts, including leading pollsters, exploring how these contributed to the Conservatives' victory. Dedicated chapters also place opinion research in broader context through examining the historical role of the exit poll, and the changing reception and reporting of polls both online and in print. Political Communication in Britain provides readers with an indispensable guide to the 2019 General Election from several of those most intimately involved in the campaign.

"The 2010 General Election represented a pathbreaking contest in Political Communication. The TV debates changed forever the feel of the campaign. This book brings together key commentators, analysts and polling experts to present readers with a unique and valuable insight into the development of political communication in British Politics"--

This book offers a unique exploration of the 2015 General Election from the perspectives of those most intimately involved as strategists, journalists and analysts. It features contributions from the rival parties, news and polling organizations as well as academic experts who examine all aspects of the campaign. A common theme that emerges is the increasing complexity of the democratic process given the development of a more multifaceted party system and a growing fragmentation in mass media audiences. The UK electoral landscape has changed: in 2015 six parties received more than a million votes whereas in the 2010 General Election it was only three. This book provides invaluable insights into contemporary British politics through analysis of an election whose outcome, an outright Conservative victory, surprised many commentators. It will appeal to students and scholars in the fields of electoral politics and media and communication, as well as to practitioners and the wider reader interested in British general elections.

Political Communication in Britain is a now established series of nine books, the first of which appeared in the aftermath of the 1979 General Election. This book follows the structure of previous volumes and features commentaries and assessments from the pollsters who monitored voter opinion during the 2017 General Election. It also includes chapters from party strategists responsible for devising and executing the rival campaigns. Furthermore contributions from journalists offer a media perspective on the campaign. The remainder of the book consists of academic material designed to complement and augment the aforementioned professionals' chapters. Here the focus is on the major dynamics of political communication, specifically the roles of the press, television, advertising, internet and other such phenomena during the 2017 Snap Election.

Krishnamacharya on Kundalini explores a distinctive teaching of 'the father of modern yoga', T. Krishnamacharya. Whereas most yoga traditions teach that kundalini is a serpentine energy that rises, Krishnamacharya defined it differently. To him, kundalini is a serpentine blockage which prevents prana (breath or life-force) from rising and which represents avidya (spiritual ignorance). Simon Atkinson draws from over 20 years of study and practice under teachers following Krishnamacharya. He combines analysis of quotations from yoga workshops with a detailed study of traditional Sanskrit texts. He traces the textual origins of Krishnamacharya's position to two sects of Visnu-worshiping temple priests, and shows how it is compatible with a stream of South Asian thought where snakes represent something to be overcome. Atkinson challenges claims that Krishnamacharya's position can be found in his religious tradition of Srivaisnavism. He questions the tradition's reliance on textual sources, showing how the coherence of Krishnamacharya's position can only be maintained by employing elaborate arguments and rejecting texts that teach otherwise. Atkinson also explores how Krishnamacharya's teaching on kundalini influences how yoga is practised. He argues that Krishnamacharya's position is best viewed as a model for experience that guides practice.

Krishnamacharya on Kundalini explores a distinctive teaching of 'the father of modern yoga', T. Krishnamacharya. Whereas most yoga traditions teach that kundalini is a serpentine energy that rises, Krishnamacharya defined it differently. To him, kundalini is a serpentine blockage which prevents prana (breath or life-force) from rising and which represents avidya (spiritual ignorance). Simon Atkinson draws from over 20 years of study and practice under teachers following Krishnamacharya. He combines analysis of quotations from yoga workshops with a detailed study of traditional Sanskrit texts. He traces the textual origins of Krishnamacharya's position to two sects of Visnu-worshiping temple priests, and shows how it is compatible with a stream of South Asian thought where snakes represent something to be overcome. Atkinson challenges claims that Krishnamacharya's position can be found in his religious tradition of Srivaisnavism. He questions the tradition's reliance on textual sources, showing how the coherence of Krishnamacharya's position can only be maintained by employing elaborate arguments and rejecting texts that teach otherwise. Atkinson also explores how Krishnamacharya's teaching on kundalini influences how yoga is practised. He argues that Krishnamacharya's position is best viewed as a model for experience that guides practice.