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This book offers a long overdue, extensive study of one of the most
beloved television shows: Friends. Why has this sitcom become the
seminal success that it is? And how does it continue to engage
viewers around the world a quarter century after its first
broadcast? Featuring original interviews with key creative
personnel (including co-creator Marta Kauffman and executive
producer Kevin S. Bright), the book provides answers by identifying
a strategy of intimacy that informs Friends' use of humour,
performance, style and set design. The authors provide fascinating
analyses of some of the most well-remembered scenes-the one where
Ross can't get his leather pants back on, and Ross and Rachel's
break-up, to name just a couple-and reflect on how and why A-list
guest performances sometimes fell short of the standards set by the
ensemble cast. Also considered are the iconic look of Monica's
apartment as well as the programme's much discussed politics of
representation and the critical backlash it has received in recent
years. An exploration of Joey, the infamous spin-off, and several
attempts to adapt Friends' successful formula across the globe,
round out the discussion, with insights into mistranslated jokes
and much more. For students, scholars, creative industry
practitioners and fans alike, this is a compelling read that lets
us glimpse behind the scenes of what has become a cultural
phenomenon and semi-permanent fixture in many of our homes.
Customer Relationship Management presents a ground-breaking
strategic framework for successful CRM policy. Built around
Professor Payne's five key processes, the book demonstrates a
systematic management progression that will guarantee the maximum
impact and efficiency of a CRM programme.The book backs up these
five processes - strategy development, value creation, channel and
media integration, information management and performance
assessment - with 16 best practice case studies which set the
universal theory in a specific practical context. These feature a
range of companies, including Orange, Brittania, Homebase, Canada
Life, Sun Microsystems, Natwest, Sears, Roebuck & Co., Nortel
Networks and Siemens. The book concludes with interviews from four
thought leaders, offering a 'futures' vision forum for CRM.Customer
Relationship Management is a vital instrument for anyone who needs
to know how to develop and measure effective CRM within an
organization. It includes overviews and key learning points
preceding each case study, and a summary chapter to draw out the
most salient lessons from CRM best practices. For practitioner or
academic alike, this is essential reading.
This innovative and timely collection offers a wide-reaching
critical evaluation of performance in television, mapping out key
conventions, practices and concerns while introducing performance
theory and criticism to the established field of television
studies. Chapters from leading scholars move through a range of
examples from different styles and genres, from Game of Thrones to
America's Next Top Model. Individual performances are analysed in
close detail as the authors debate central questions of meaning,
value and achievement. Opening out new pathways for inquiry and
investigation, this book is an important touchstone for
undergraduate and postgraduate students of television, media and
theatre studies with an interest in the work of actors and
non-actors on screen.
This innovative and timely collection offers a wide-reaching
critical evaluation of performance in television, mapping out key
conventions, practices and concerns while introducing performance
theory and criticism to the established field of television
studies. Chapters from leading scholars move through a range of
examples from different styles and genres, from Game of Thrones to
America's Next Top Model. Individual performances are analysed in
close detail as the authors debate central questions of meaning,
value and achievement. Opening out new pathways for inquiry and
investigation, this book is an important touchstone for
undergraduate and postgraduate students of television, media and
theatre studies with an interest in the work of actors and
non-actors on screen.
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