Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

Chemistry is widely considered to be the central science: it encompasses concepts on which all other branches of science are developed. Yet, for many students entering university, gaining a firm grounding in chemistry is a real challenge. Chemistry(3) responds to this challenge, providing students with a full understanding of the fundamental principles of chemistry on which to build later studies. Uniquely amongst the introductory chemistry texts currently available, Chemistry(3)'s author team brings together experts in each of organic, inorganic, and physical chemistry with specialists in chemistry education to provide balanced coverage of the fundamentals of chemistry in a way that students both enjoy and understand. The result is a text that builds on what students know already from school and tackles their misunderstandings and misconceptions, thereby providing a seamless transition from school to undergraduate study. Written with unrivalled clarity, students are encouraged to engage with the text and appreciate the central role that chemistry plays in our lives through the unique use of real-world context and photographs. Chemistry(3) tackles head-on two issues pervading chemistry education: students' mathematical skills, and their ability to see the subject as a single, unified discipline. Instead of avoiding the maths, Chemistry(3) provides structured support, in the form of careful explanations, reminders of key mathematical concepts, step-by-step calculations in worked examples, and a Maths Toolkit, to help students get to grips with the essential mathematical element of chemistry. Frequent cross-references highlight the connections between each strand of chemistry and explain the relationship between the topics, so students can develop an understanding of the subject as a whole. Digital formats and resources Chemistry(3) is available for students and institutions to purchase in a variety of formats, and is supported by online resources. The e-book offers a mobile experience and convenient access along with functionality tools, navigation features, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks The e-book also features interactive animations of molecular structures, screencasts in which authors talk step-by-step through selected examples and key reaction mechanisms, and self-assessment activities for each chapter. The accompanying online resources will also include, for students: * Chapter 1 as an open-access PDF; * Chapter summaries and key equations to download, to support revision; * Worked solutions to the questions in the book. The following online resources are also provided for lecturers: * Test bank of ready-made assessments for each chapter with which to test your students * Problem-solving workshop activities for each chapter for you to use in class * Case-studies showing how instructors are successfully using Chemistry3 in digital learning environments and to support innovative teaching practices * Figures and tables from the book

The purpose of this book is to assess the myth that government-funded science works economically. Terence Kealey argues that the free market approach rather than that of state funding has proved by far the most successful in stimulating science and innovation.

In Nazi Germany, Hitler portrayed the Jews as vermin and six million people were killed. Metaphors can make the unreasonable seem reasonable, the illegitimate appear legitimate, and good people turn evil. Top speechwriter Simon Lancaster goes on a mission to explore how metaphors are used and abused today. From Washington to Westminster, Silicon Valley to Syria, Glastonbury to Grenfell, he discovers the same images being used repeatedly. Scum! Bitch! Vegetable! Whilst vulnerable groups are dehumanised, the powerful are hailed as stars, angels or even gods. Prepare to take a journey into the surreal. This book raises profound questions about the power of language and the language of power. You will never think about words in the same way again.

Why do some people radiate energy when they speak while others fizzle out? How do some writers make us turn the page whilst others make us feel like closing the book? What makes some colleagues so memorable whilst others are instantly forgettable? One of the world's top speechwriters, Simon Lancaster, explains that the secret of brilliant communication is all down to making connections, connecting the personal to the universal, the past to the present, and the mundane to the meaningful; thereby bypassing logic and immediately accessing people's deepest instincts and emotions. How to Inspire! - Connecting Mind and Body - Connecting 'Me' and 'We' - Connecting Morality and Mundanity How to Influence! - Connecting Statement and Story - Connecting Past and Present - Connecting 'This' and 'That' How to Energise! - Connecting Rhythm and Reasoning - Connecting Serious and Silly - Connecting Stats and Symbols - Connecting Deeds and Dreams Connect! reveals this art of making immediate and indelible connections, blending cutting-edge neuroscience with ancient rhetoric and brain-training exercises to give you everything you need to become a brilliant communicator. Connect! is the definitive guide to making immediate and indelible connections with anyone, anytime, anywhere.