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Chemistry is widely considered to be the central science: it
encompasses concepts on which all other branches of science are
developed. Yet, for many students entering university, gaining a
firm grounding in chemistry is a real challenge. Chemistry(3)
responds to this challenge, providing students with a full
understanding of the fundamental principles of chemistry on which
to build later studies. Uniquely amongst the introductory chemistry
texts currently available, Chemistry(3)'s author team brings
together experts in each of organic, inorganic, and physical
chemistry with specialists in chemistry education to provide
balanced coverage of the fundamentals of chemistry in a way that
students both enjoy and understand. The result is a text that
builds on what students know already from school and tackles their
misunderstandings and misconceptions, thereby providing a seamless
transition from school to undergraduate study. Written with
unrivalled clarity, students are encouraged to engage with the text
and appreciate the central role that chemistry plays in our lives
through the unique use of real-world context and photographs.
Chemistry(3) tackles head-on two issues pervading chemistry
education: students' mathematical skills, and their ability to see
the subject as a single, unified discipline. Instead of avoiding
the maths, Chemistry(3) provides structured support, in the form of
careful explanations, reminders of key mathematical concepts,
step-by-step calculations in worked examples, and a Maths Toolkit,
to help students get to grips with the essential mathematical
element of chemistry. Frequent cross-references highlight the
connections between each strand of chemistry and explain the
relationship between the topics, so students can develop an
understanding of the subject as a whole. Digital formats and
resources Chemistry(3) is available for students and institutions
to purchase in a variety of formats, and is supported by online
resources. The e-book offers a mobile experience and convenient
access along with functionality tools, navigation features, and
links that offer extra learning support:
www.oxfordtextbooks.co.uk/ebooks The e-book also features
interactive animations of molecular structures, screencasts in
which authors talk step-by-step through selected examples and key
reaction mechanisms, and self-assessment activities for each
chapter. The accompanying online resources will also include, for
students: * Chapter 1 as an open-access PDF; * Chapter summaries
and key equations to download, to support revision; * Worked
solutions to the questions in the book. The following online
resources are also provided for lecturers: * Test bank of
ready-made assessments for each chapter with which to test your
students * Problem-solving workshop activities for each chapter for
you to use in class * Case-studies showing how instructors are
successfully using Chemistry3 in digital learning environments and
to support innovative teaching practices * Figures and tables from
the book
The purpose of this book is to assess the myth that government-funded science works economically. Terence Kealey argues that the free market approach rather than that of state funding has proved by far the most successful in stimulating science and innovation.
Does government funding of science promote economic and cultural growth? This question has come to dominate political and academic thought. The evidence seems mixed: Japan flourishes economically neglecting science while the USSR and India, who actively promoted government-funded science, have declined.;The purpose of this text is to assess the myth that government-funded science works economically. Supported by historical argument and international contemporary comparison, it argues that the free market approach rather that of state funding has proved by far the most successful in stimulating science and innovation.
Shhh . Did you know there is a secret Language of Leadership: a
timeless set of cues and signals that still determines who reaches
the top in politics and business today. The ancient Greeks were the
first to study the art of communication 2,500 years ago. It is only
now, with recent breakthroughs in neuroscience, that we can say for
sure what works and how. In Winning Minds, top speechwriter Simon
Lancaster blends ancient rhetoric and neuroscience to create the
definitive guide to the Language of Leadership. With trust in
business and political leaders at record lows, there's never been a
better time for a fresh perspective on communication. Winning Minds
is packed with insights into the effects of metaphors, stories, and
sound bites on the brain. We know what the brain looks like on
heroin. This book shows the brain on Branson, Obama, and Boris.
Why do some people radiate energy when they speak while others
fizzle out? How do some writers make us turn the page whilst others
make us feel like closing the book? What makes some colleagues so
memorable whilst others are instantly forgettable? One of the
world's top speechwriters, Simon Lancaster, explains that the
secret of brilliant communication is all down to making
connections, connecting the personal to the universal, the past to
the present, and the mundane to the meaningful; thereby bypassing
logic and immediately accessing people's deepest instincts and
emotions. How to Inspire! - Connecting Mind and Body - Connecting
'Me' and 'We' - Connecting Morality and Mundanity How to Influence!
- Connecting Statement and Story - Connecting Past and Present -
Connecting 'This' and 'That' How to Energise! - Connecting Rhythm
and Reasoning - Connecting Serious and Silly - Connecting Stats and
Symbols - Connecting Deeds and Dreams Connect! reveals this art of
making immediate and indelible connections, blending cutting-edge
neuroscience with ancient rhetoric and brain-training exercises to
give you everything you need to become a brilliant communicator.
Connect! is the definitive guide to making immediate and indelible
connections with anyone, anytime, anywhere.
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