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In today's economy, maintaining profitable business-to-business
relationships is not enough. You need the marketing tools that will
help you grow. "B-to-B Marketing: Strategies for Driving Growth and
Profit" is designed to help participants learn how to better
understand, create, deliver, and profitably harvest value; build
more precision in selecting markets; and establish effective
communication. We can learn the keys for segmentation, targeting
and positioning, and will leave with competencies to help drive
business-to-business marketing processes for growth.
Business-to-business international Internet marketing (B2B IIM) has
emerged as one of the key drivers in sustaining an organization's
competitive advantage. However, market entry and communication via
the Internet have affected the dynamics and traditional process in
B2B commerce. Difficulties resulting from these new trends have
been cited in the literature. Research into identifying what are
the critical success factors for global market entry is rare. The
goal of experiential marketing is to establish connections in such
a way that the customers respond to a product offering based on
both emotional and rational response
The text is designed to cater to the need of the students, as well
as the research people of on line trade and Economics, by giving a
good understanding of the subject and its applications. This new
edition seeks to enhance the coverage of the book and update it by
including new statistical techniques.It makes the book more
comprehensive and incorporates the changes that have incurred in
the field of Banking and Management in India as well as the world.
The purpose of this book is to clarify concepts of the E-Commerce
and at the same time relate them to those examples which rendered
the text meaningful to the reader. The book has been written for
the student as well as the researcher in the field of Banking and
Management, both of whom need to have good understanding of the
subject and its applications
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