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Employer Branding (EB) aims to assist businesses in becoming the
employer of choice for potential employees, and provides hands-on
tools in attracting, developing and retaining people. Employer
Branding for the Hospitality and Tourism Industry explores the
potential of EB in changing approaches to managing people and
improving opinions on careers in the hospitality sector. With a
focus that goes beyond large companies, the book innovatively
explores the possibilities of implementing EB methods within
small-and medium-sized enterprises (SMEs) operating in the field of
hospitality and tourism. Using international case studies taken
from real world research, Gehrels highlights practical ways for
companies in the hospitality and tourism sector to adopt EB
strategies to best suit their business, employees and customers.
For an industry with a high labour turnover and negative public
image in terms of its employment practices, Employer Branding is
more vital than ever in its ability to attract potential employees
in a targeted and efficient manner. It is a must-read for both
current and future practitioners, as well as for researchers and
academics in the field of tourism, hospitality, branding and
employment.
Employer Branding (EB) aims to assist businesses in becoming the
employer of choice for potential employees, and provides hands-on
tools in attracting, developing and retaining people. Employer
Branding for the Hospitality and Tourism Industry explores the
potential of EB in changing approaches to managing people and
improving opinions on careers in the hospitality sector. With a
focus that goes beyond large companies, the book innovatively
explores the possibilities of implementing EB methods within
small-and medium-sized enterprises (SMEs) operating in the field of
hospitality and tourism. Using international case studies taken
from real world research, Gehrels highlights practical ways for
companies in the hospitality and tourism sector to adopt EB
strategies to best suit their business, employees and customers.
For an industry with a high labour turnover and negative public
image in terms of its employment practices, Employer Branding is
more vital than ever in its ability to attract potential employees
in a targeted and efficient manner. It is a must-read for both
current and future practitioners, as well as for researchers and
academics in the field of tourism, hospitality, branding and
employment.
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