Tales of neoliberalism's death are serially overstated. Following the financial crisis of 2008, neoliberalism was proclaimed a "zombie," a disgraced ideology that staggered on like an undead monster. After the political ruptures of 2016, commentators were quick to announce "the end" of neoliberalism yet again, pointing to both the global rise of far-right forces and the reinvigoration of democratic socialist politics. But do new political forces sound neoliberalism's death knell or will they instead catalyze new mutations in its dynamic development? Mutant Neoliberalism brings together leading scholars of neoliberalism-political theorists, historians, philosophers, anthropologists and sociologists-to rethink transformations in market rule and their relation to ongoing political ruptures. The chapters show how years of neoliberal governance, policy, and depoliticization created the conditions for thriving reactionary forces, while also reflecting on whether recent trends will challenge, reconfigure, or extend neoliberalism's reach. The contributors reconsider neoliberalism's relationship with its assumed adversaries and map mutations in financialized capitalism and governance across time and space-from Europe and the United States to China and India. Taken together, the volume recasts the stakes of contemporary debate and reorients critique and resistance within a rapidly changing landscape. Contributors: Etienne Balibar, Soeren Brandes, Wendy Brown, Melinda Cooper, Julia Elyachar, Michel Feher, Megan Moodie, Christopher Newfield, Dieter Plehwe, Lisa Rofel, Leslie Salzinger, Quinn Slobodian

Tales of neoliberalism's death are serially overstated. Following the financial crisis of 2008, neoliberalism was proclaimed a "zombie," a disgraced ideology that staggered on like an undead monster. After the political ruptures of 2016, commentators were quick to announce "the end" of neoliberalism yet again, pointing to both the global rise of far-right forces and the reinvigoration of democratic socialist politics. But do new political forces sound neoliberalism's death knell or will they instead catalyze new mutations in its dynamic development? Mutant Neoliberalism brings together leading scholars of neoliberalism-political theorists, historians, philosophers, anthropologists and sociologists-to rethink transformations in market rule and their relation to ongoing political ruptures. The chapters show how years of neoliberal governance, policy, and depoliticization created the conditions for thriving reactionary forces, while also reflecting on whether recent trends will challenge, reconfigure, or extend neoliberalism's reach. The contributors reconsider neoliberalism's relationship with its assumed adversaries and map mutations in financialized capitalism and governance across time and space-from Europe and the United States to China and India. Taken together, the volume recasts the stakes of contemporary debate and reorients critique and resistance within a rapidly changing landscape. Contributors: Etienne Balibar, Soeren Brandes, Wendy Brown, Melinda Cooper, Julia Elyachar, Michel Feher, Megan Moodie, Christopher Newfield, Dieter Plehwe, Lisa Rofel, Leslie Salzinger, Quinn Slobodian

Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,6, SRH Fachhochschule Heidelberg, Sprache: Deutsch, Abstract: In der heutigen Zeit, in der mehr als 58% der Deutschen online sind, im Internet recherchieren, kommunizieren und auch konsumieren, gewinnt das Online-Marketing stetig an Bedeutung in der Behauptung der Unternehmen am deutschen, aber auch globalen Markt (vgl. Meffert 2008). Diese Arbeit nimmt daher das Online-Marketing der in Deutschland fuhrenden Mobilfunkanbieter genauer unter die Lupe und zielt darauf ab, Unterschiede im Online-Marketing dieser Anbieter auszumachen. Dies geschieht in Form eines Vergleichs der Internetauftritte der Vodafone D2 GmbH, der Telefonica O2 Germany GmbH & Co. OHG, der T-Mobile Deutschland GmbH und der E-Plus Mobilfunk GmbH & Co. KG anhand ausgewahlter Kriterien. Beginnend mit einem Uberblick uber die vier Unternehmen werden im Anschluss daran die Kriterien des Vergleichs erlautert. Den Kern der Arbeit bildet der eigentliche Vergleich, welcher auf den Vergleichskriterien basiert. Abschliessend folgen eine kurze Zusammenfassung und ein Fazit, in dem die Ergebnisse der Arbeit resumiert und reflektiert, sowie weitere Fragestellungen eruiert werden