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This edited book engages with the richly interdisciplinary field of
business and professional communication, aiming to reconcile the
prescriptive ambitions of the US-centred business communication
tradition with the more descriptive approach favoured in discourse
studies and applied linguistics. A follow-up to the award-winning
book The Ins and Outs of Business and Professional Discourse
Research (Palgrave Macmillan, 2016), this volume brings together
scholars and their recent work from wide-ranging business and
professional settings to engage with the question of what counts as
good data. The authors focus on four key themes - authenticity,
triangulation, background and relevance - to shine a light on
business and professional discourse as essential contextual and
intertextual. This book will be of interest to scholars working in
applied linguistics, sociolinguistics, and business communication,
but also other social scientists interested in a range of
perspectives on oral, written and digital language use in workplace
settings.
This edited book engages with the richly interdisciplinary field of
business and professional communication, aiming to reconcile the
prescriptive ambitions of the US-centred business communication
tradition with the more descriptive approach favoured in discourse
studies and applied linguistics. A follow-up to the award-winning
book The Ins and Outs of Business and Professional Discourse
Research (Palgrave Macmillan, 2016), this volume brings together
scholars and their recent work from wide-ranging business and
professional settings to engage with the question of what counts as
good data. The authors focus on four key themes - authenticity,
triangulation, background and relevance - to shine a light on
business and professional discourse as essential contextual and
intertextual. This book will be of interest to scholars working in
applied linguistics, sociolinguistics, and business communication,
but also other social scientists interested in a range of
perspectives on oral, written and digital language use in workplace
settings.
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