Ecohydrology of Kerala: River Catchments and Coastal Backwaters presents 20 years of research to provide suggestions for sustainable management solutions for issues surrounding the urbanization of the rivers of Kerala. This helps identify major issues and develop management strategies. Themes explored include biogeochemistry of rivers/estuarine systems, productivity and trophic status, biology: fauna and flora, biodiversity, threats and conservation, invasive species and impact on riverine ecology, landscape/land use/land cover change in the catchment, socioeconomic status of catchment population, economic and livelihood activities along the river courses/estuaries (river and estuarine tourism, sand extraction, fisheries), pollution monitoring and assessment, impacts of climate change, and more. This book can be used as a tool in the holistic management of resources, and to devise proper mitigation measures. The content of the book is a model for other tropical regions and countries with rapidly developing economies and populations

You think you know these stories, don’t you? You are wrong. You don’t know them at all. Twelve tales, twelve dangerous tales of mystery, magic, and rebellious hearts. Each twists like a spindle to reveal truths full of warning and triumph, truths that free hearts long kept tame, truths that explore life . . . and death. A prince has a surprising awakening . . . A beauty fights like a beast . . . A boy refuses to become prey . . . A path to happiness is lost . . . then found again. New York Times bestselling author Soman Chainani respins old stories into fresh fairy tales for a new era and creates a world like no other. These stories know you. They understand you. They reflect you. They are tales for our times. So read on, if you dare.

How do you take individuals who have never done business with your organization and work on them till some of them eventually become the best possible customers that you have? How do you decide how much to spend on various marketing tactics? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start - what tools do you use - what heuristics are useful in making these decisions? This book attempts to answer questions such as these. The one-sentence summary of the answer, though, is simple - hold the individuals hands and walk them through a value chain, one stage at a time.This book is written for an advanced student of business, as well as for the practicing manager, and presents an integrated view of the marketing function. In particular, it focuses on all the activities that a firm engages in to create and manage value, and not just the customer-facing activities. In that sense, it links the traditional views of customer value with the finance, accounting, human resources, organizational behaviour, information technology and operations functions. The content is meant to be prescriptive - it describes a process for value creation and management, yet analytical; theoretical, yet empirically driven. It urges the reader to think about the customer value function to be organized along activities that the firm would like the customers to engage in, not activities that the firm engages in. It presents a framework that is not only conceptually driven but also has a sound mathematical basis.

THE SCHOOL FOR GOOD AND EVIL is now a major motion picture from Netflix, starring Academy Award winner Charlize Theron, Kerry Washington, Laurence Fishburne, Michelle Yeoh, Cate Blanchett, and many more! The third book in the series – this magical fantasy adventure delivers action, romance and more twists than ever before. Former best friends Sophie and Agatha thought their fairy tale’s ending was sealed when they went their separate ways, each in the arms of a boy. But their storybook is about to be rewritten, and, this time, theirs isn't the only one. With the girls apart, Evil has taken over and the villains of the past have come back to turn the world of Good and Evil upside down. With the forces of Good in deathly peril, Agatha and Sophie must work together to restore balance. Will they find their way to being friends again? And will their new ending be the last Ever After they've been searching for?

THE SCHOOL FOR GOOD AND EVIL is now a major motion picture from Netflix, starring Academy Award winner Charlize Theron, Kerry Washington, Laurence Fishburne, Michelle Yeoh, Cate Blanchett, and many more! A dark and enchanting fantasy adventure for those who prefer fairytales with a twist... The first in the bestselling series. Every four years, two girls are kidnapped from the village of Gavaldon. Legend has it these lost children are sent to the School for Good and Evil, the fabled institution where they become fairytale heroes or villains. With her glass slippers and devotion to good deeds, Sophie knows she'll join the ranks of past students like Cinderella, Rapunzel, and Snow White at the School for Good. Meanwhile, Agatha, with her shapeless black dresses and wicked black cat, seems a natural fit for the villains in the School for Evil. But the two girls soon find their fortunes reversed - Sophie's dumped in the School for Evil to take Uglification, Death Curses and Henchmen Training, while Agatha finds herself in the School for Good, thrust among handsome princes and fair maidens for classes in Princess Etiquette and Animal Communication. But what if the mistake is actually the first clue to discovering who Sophie and Agatha really are?

THE SCHOOL FOR GOOD AND EVIL is now a major motion picture from Netflix, starring Academy Award winner Charlize Theron, Kerry Washington, Laurence Fishburne, Michelle Yeoh, Cate Blanchett, and many more! It's all happy ever after at the School for Good and Evil... or is it? The second title in the bestselling series. After saving themselves and their fellow students from a life pitched against one another, Sophie and Agatha are back home again, living out their Happily Ever After. But life isn't quite the fairytale they expected... Witches and princesses reside at the School for Girls, where they've been inspired to live a life without princes, while Tedros and the boys are camping in Evil's old towers. A war is brewing between the schools, but can Agatha and Sophie restore the peace? Can Sophie stay good with Tedros on the hunt? And whose heart does Agatha's belong to - her best friend or her prince?

An examination of the political and diplomatic role of American nuclear weapons in conflicts with a non-nuclear China in the Korean War and the Taiwan Strait crises of 1954-1955 and 1958, this study analyzes the American tendency to become involved in confrontations with far weaker powers over issues of very little strategic significance to the United States. Washington threatens these adversaries with the use of incommensurate levels of force, then ultimately backs down in the face of international and domestic opposition to ill-considered plans to use force. Unlike works on nuclear history that have either focused on superpower nuclear conflicts and ignored cases of American nuclear diplomacy toward non-nuclear adversaries, or those that have focused merely on the outcomes of nuclear threats against non-nuclear powers, this book considers in depth American nuclear diplomacy toward China during the whole period of Sino-American military confrontations.

Soman offers new insights on Truman's decision to enter the Korean War, the extent of nuclear diplomacy during the war, and the way in which the war ended. He argues that the goal of American nuclear diplomacy in the spring of 1955 was to provoke a war with China, rather than to deter a Chinese attack on Taiwan. Finally, he lays out, for the first time in print, the elaborate diplomacy that Secretary of State John Foster Dulles initiated to defuse the 1958 crisis, involving a major shift in American policy that still remains hidden from the public as well as historians. Highlighting the central role of nuclear diplomacy in these crises, this book draws conclusions on the efficacy of such diplomacy, the impact of these crises on the development of policies of massive retaliation and limited war, the consequences of Dulles's brinkmanship, and the revival of nuclear diplomacy by the Clinton administration in conflicts with non-nuclear adversaries.

On 18 August 1572, Marguerite de Valois, sister of King Charles IX, was married in Paris to Henri de Navarre, "first prince of the blood" and a Protestant. This union, which was to cement the provisions of the Peace of St. Germain (1570) ending the third of the French wars of religion, was the occasion of an extraordinary influx of French Calvin ists into the notoriously Catholic capital. Hundreds of Huguenots had journeyed to Paris to honor their titular leader and participate in the wedding celebrations. Tensions were already running high when the court made the fatal decision to take advantage of the situation and assassinate the admiral of France, Gaspard de Coligny, the recognized leader of the Huguenot armies which had helped plunge the country into ten years of intermittent civil war, and who now threatened to embroil the kingdom in a full-scale foreign war with Spain. On Friday the twenty-second, as he returned from the Louvre to his lodgings, Coligny paused in the street - some say to receive a letter, others to doff his hat to an acquaintance or to adjust his hose - and was fired on by a hired assassin hidden in a house known to belong to one of the ultra-Catholic Guise faction. The arquebus shot missed its mark and succeeded only in wounding the admiral in his hand and arm, where upon he was carried by his followers to his bed."

Now a major Netflix film starring Charlize Theron, Kerry Washington, Laurence Fishburne, Michelle Yeoh, Sofia Wylie, Sophie Anne Caruso, Jamie Flatters, Earl Cave, Kit Young, and many more! The first in the New York Times bestselling School for Good and Evil series. A dark and enchanting fantasy adventure perfect for those who prefer their fairy tales with a twist. Two best friends have been chosen to be students at the fabled School for Good and Evil, where ordinary boys and girls are trained to be fairy-tale heroes and villains. One will train for Good, one will become Evil's new hope. Each thinks they know where they belong, but when they are swept into the Endless Woods, they're switched into the opposite schools. Together they'll discover who they really are and what they are capable of. . . because the only way out of a fairy tale is to live through it. Features cover artwork from Netflix's The School for Good and Evil film and includes Soman Chainani's exclusive on-set movie diary!

You think you know these stories, don't you? You are wrong. You don't know them at all. Twelve tales, twelve dangerous tales of mystery, magic, and rebellious hearts. Each twists like a spindle to reveal truths full of warning and triumph, truths that free hearts long kept tame, truths that explore life . . . and death. A prince has a surprising awakening . . . A beauty fights like a beast . . . A boy refuses to become prey . . . A path to happiness is lost . . . then found again. New York Times bestselling author Soman Chainani respins old stories into fresh fairy tales for a new era and creates a world like no other. These stories know you. They understand you. They reflect you. They are tales for our times. So read on, if you dare.

In this fifth instalment in Soman Chainani's New York Times bestselling fantasy series, The School for Good and Evil, Sophie, Agatha, and their friends must find a way to overthrow the sinister evil that twists lies into the truth and seeks to rewrite their story. A false king has claimed the throne of Camelot, sentenced Tedros to death, and forced Sophie to be his queen. Only Agatha manages to escape. Now Agatha and the students at the School for Good and Evil must find a way to restore Tedros to his throne and save Camelot . . . before all of their fairy tales come to a lethal end.

Beyond Good and Evil. Beyond Ever Afters. The fairy tale of Sophie and Agatha comes to a dramatic conclusion in this sixth and final book of Soman Chainani's bestselling fantasy series. Who will sit on Camelot's throne and rule the Endless Woods? Who will be the One True King? Prepare yourself for the End of Ends...

Fertigation requires a thorough understanding of the science behind the technology to make it deliver the immense possibility it offers in crop production. Though the idea of fertigation existed from the times of solution culture, it did not receive the necessary attention from among plant nutritionists and agronomists when it reappeared in the context of micro irrigation. Fertilizer application in field agriculture has also not developed as a precision technology. Recommendations of the quantum of fertilizers required for a crop, at least in India are not based on current varieties of the crops, nor have they anything to do with the growth rate and developmental changes occurring while a crop is managed by the grower. Most of the fertilizer recommendations are itself very old and efforts to make them relevant to the current growing conditions, soil status, crop variety and crops reaction to the environment etc. are very limited. It is even worse when growers follow traders' recommendations whose idea is to sell more the fertilizer they supply. Not only lower yields and very low fertilizer use efficiencies, but the deterioration of soil and water bodies are the results. Note: T&F does not sell or distribute the hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka. This title is co-published with NIPA.

THE SCHOOL FOR GOOD AND EVIL is now a major motion picture from Netflix – starring Academy Award winner Charlize Theron, Kerry Washington, Laurence Fishburne, Michelle Yeoh, Sofia Wylie, Sophie Anne Caruso, Jamie Flatters, Earl Cave, Kit Young and more! What rises . . . must fall. Two brothers One Good. One Evil. In exchange for power and immortality, they watch over the Endless Woods and rule the School for Good and Evil. Yet all School Masters must face a test. Theirs is loyalty. But what happens when loyalty is corrupted? When the bonds of blood are broken? Who will survive? Who will die? And what will become of the school and its students? The journey that started a hundred years ago throttles towards its end. This final chapter in the duology that began with the RISE OF THE SCHOOL FOR GOOD AND EVIL brings the tale of the twin School Masters to the brink of war and a shocking conclusion that will change the course of the school forever.

The first book in a second School for Good and Evil trilogy. Join your favourite students from the School for Good and Evil as they begin a new era and set off on their quests in the Endless Woods

With every end comes a new beginning.

Before they can graduate, the students at the school for Good and Evil must complete their Quests for Glory. The quests are both dangerous and unpredictable, and the stakes are high: success brings eternal adoration, and failure means obscurity forever. If Good and Evil can’t find a way to work together, can either side survive?

Agatha, Tedros and Sophie are back in this action-packed fourth adventure in the School for Good and Evil series.

You think you know these stories, don’t you? You are wrong. You don’t know them at all. Twelve tales, twelve dangerous tales of mystery, magic, and rebellious hearts. Each twists like a spindle to reveal truths full of warning and triumph, truths that free hearts long kept tame, truths that explore life . . . and death. A prince has a surprising awakening . . . A beauty fights like a beast . . . A boy refuses to become prey . . . A path to happiness is lost. . . . then found again. New York Times bestselling author Soman Chainani respins old stories into fresh fairy tales for a new era and creates a world like no other. These stories know you. They understand you. They reflect you. They are tales for our times. So read on, if you dare.

THE SCHOOL FOR GOOD AND EVIL is now a major motion picture from Netflix, starring Academy Award winner Charlize Theron, Kerry Washington, Laurence Fishburne, Michelle Yeoh, Cate Blanchett, and many more! Step into the dark and enchanting world of the School for Good and Evil with this stunning companion book. Soman Chainani's New York Times bestselling series comes to life in this handbook full of everything students at the School need to learn in order to survive their own fairy tale. With full-colour illustrations the handbook includes character interviews, diary excerpts, brand-new short stories and much, much more. A must-have for all super-fans of the School for Good and Evil.

In the epic conclusion to the New York Times bestselling series the School for Good and Evil, everything old is new again as Sophie and Agatha fight the past and present to find the perfect end to their fairy tale. This paperback edition includes a never-before-seen chapter from book one, The School for Good and an Evil, plus a sneak peek at The School for Good and Evil: The Ever Never Handbook.

Former best friends Sophie and Agatha thought their ending was sealed when they went their separate ways. Agatha was whisked back to Gavaldon with Tedros, and Sophie stayed behind with the beautiful young School Master.

But as they settle into their new lives, their story begs to be rewritten, and theirs isn’t the only one. With the girls apart, Evil has taken over, and the villains of the past have come back to change their tales and turn the world of Good and Evil upside down.

Soman Chainani delivers more action, adventure, laughter, romance, and fairy-tale twists than ever before in this extraordinary finish to his fantastic series.

Spend a day with an irresistible father and child, riding the ups and downs of the emotions that come before a parent goes away, and discover the deep comfort of learning that Papa's love is strong, no matter where he is. With art that strikes an enchanting balance between classic and contemporary, Soman combines glowing jewel tones and modern-day details with woodsy cross-hatching and loveable bears that bring to mind Maurice Sendak's beloved Little Bear books. This joyous celebration of the bond between father and child is a welcome reassurance that separation anxiety can be navigated and reminds young readers that they are loved and cared for, and that soon enough, Papa's Home again.