This book is the first to systematically introduce China’s tourism education system and the various tourism education practices in China to the international audience and stakeholders. China has the world’s largest tourism education system, which consists of over 1,000 higher learning institutions with tourism-related programs and over half a million of tertiary-level students studying in these programs. Despite the industry scale, internationally, little is known about this tourism education system and how it operates. Knowledge and better understanding of China’s tourism education system are important as tourism becomes one of the critical forces transforming economy, society and environment. The book offers an historical evaluation of China tourism education development and elaborates on the current industry status and practices in different subject fields of China’s tourism education, including tourism management, hospitality management, events and festival management in higher education, tourism vocational education, tour guides training and certification, master of tourism administration (MTA) education as a unique education model in China, PhD education in tourism, tourism curriculum, research and international collaboration in tourism education in China. The book provides relevant knowledge to international tourism education providers, industry practitioners, human resource managers, government officials, and tourism academics, researchers, and students.

This book is the first to systematically introduce China's tourism education system and the various tourism education practices in China to the international audience and stakeholders. China has the world's largest tourism education system, which consists of over 1,000 higher learning institutions with tourism-related programs and over half a million of tertiary-level students studying in these programs. Despite the industry scale, internationally, little is known about this tourism education system and how it operates. Knowledge and better understanding of China's tourism education system are important as tourism becomes one of the critical forces transforming economy, society and environment. The book offers an historical evaluation of China tourism education development and elaborates on the current industry status and practices in different subject fields of China's tourism education, including tourism management, hospitality management, events and festival management in higher education, tourism vocational education, tour guides training and certification, master of tourism administration (MTA) education as a unique education model in China, PhD education in tourism, tourism curriculum, research and international collaboration in tourism education in China. The book provides relevant knowledge to international tourism education providers, industry practitioners, human resource managers, government officials, and tourism academics, researchers, and students.

While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy hotels in China demonstrate important characteristics which can be used to illustrate and help explain China's current economic progress more generally. This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural, economic, environmental, geographic and development issues, alongside micro-level consideration of the budget hotel companies' innovative management and marketing procedures, business expansion strategies, general hotel management and operation issues, as well as an analysis of some leading entrepreneurs in the sector, and in-depth case studies examining the most successful economy hotel companies in China. Huang and Sun argue that the rapid development of budget hotels in China demonstrates how, under the influence of globalisation, Chinese businesses have become more innovative as they apply successful western business models to China. In turn, they show that the China model is fundamentally different in terms of its driving force, which lies purely in its domestic travel market, fuelled by China's continued economic growth. There is therefore much to explore about both China's market situation and business practices in the economy hotel sector and this book makes an important contribution to our understanding of China's new business environment. Based on extensive fieldwork and investigation, Economy Hotels in China will be welcomed by students and scholars of tourism, hospitality, business studies and Chinese studies, but it will also appeal to practitioners of business management in these sectors who are interested in China's development and business opportunities in China.

While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy hotels in China demonstrate important characteristics which can be used to illustrate and help explain China's current economic progress more generally. This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural, economic, environmental, geographic and development issues, alongside micro-level consideration of the budget hotel companies' innovative management and marketing procedures, business expansion strategies, general hotel management and operation issues, as well as an analysis of some leading entrepreneurs in the sector, and in-depth case studies examining the most successful economy hotel companies in China. Huang and Sun argue that the rapid development of budget hotels in China demonstrates how, under the influence of globalisation, Chinese businesses have become more innovative as they apply successful western business models to China. In turn, they show that the China model is fundamentally different in terms of its driving force, which lies purely in its domestic travel market, fuelled by China's continued economic growth. There is therefore much to explore about both China's market situation and business practices in the economy hotel sector and this book makes an important contribution to our understanding of China's new business environment. Based on extensive fieldwork and investigation, Economy Hotels in China will be welcomed by students and scholars of tourism, hospitality, business studies and Chinese studies, but it will also appeal to practitioners of business management in these sectors who are interested in China's development and business opportunities in China.