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Dreaming with Mariposas (Paperback)
Sonia Gutierrez; Cover design or artwork by Jorge Garza Queta; Designed by Matthew Revert
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R505
R424
Discovery Miles 4 240
Save R81 (16%)
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Ships in 10 - 15 working days
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Esta tesis doctoral pretende contribuir a mejorar la comprension de
los determinantes de la aceptacion de los productos en funcion de
su pais de origen. A tal fin, se establece un marco conceptual que
incluye las aportaciones de las diferentes perspectivas de analisis
del comportamiento del consumidor respecto de los productos
extranjeros (las perspectivas cognitiva, afectiva y normativa) y
que integre propuestas teoricas provenientes de la psicologia, la
sociologia, la economia y el marketing. En nuestro esquema de
analisis introducimos variables de naturaleza economica y
relacional: la intencion del consumidor de comprar un producto de
origen extranjero, en tanto que variable a explicar, y la
reputacion empresarial del pais de origen del producto, la
confianza en los fabricantes o marcas extranjeras de ese producto y
el riesgo asociado a la correspondiente compra, como tres de sus
variables explicativas. Como complemento necesario, damos entrada
igualmente a variables de naturaleza psico-sociologica del
consumidor que condicionan su grado de aceptacion de los productos
extranjeros: el patriotismo, la apertura cultural, el etnocentrismo
y la animosidad.
THE WRITER'S RESPONSE teaches you not only the basics of paragraph
and essay writing-unity, coherence, and support-but also the basics
of academic writing, making it a complete source to help you
prepare for higher-level work. Through a variety of exercises and
extensive readings, the text teaches you how to read carefully and
summarize accurately, to recognize and respond to specific points
in the material you have read, to synthesize ideas from several
reading selections, and to evaluate and argue about the ideas you
have found in your reading material. Although the authors' focus is
on writing about reading, they also encourage you to use personal
experiences to develop and support ideas. This combination results
in a text that not only imparts the fundamentals of college-level
writing, but also helps you find your voice.
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