Breast cancer is one of the most commonly diagnosed cancers and a leading cause of death for women worldwide. With advances in molecular engineering in the 1980s, hopes began to rise that a non-toxic and non-invasive treatment for breast cancer could be developed. These hopes were stoked by the researchers, biotech companies, and analysts who worked to make sense of the uncertainties during product development. In Making Sense Sophie Mützel traces this emergence of "innovative breast cancer therapeutics" from the late 1980s up to 2010, through the lens of the narratives of the involved actors. Combining theories of economic and cultural sociology, Mützel shows how stories are integral for the emergence of new markets; stories of the future create a market of expectations prior to any existing products; stories also help to create categories on what such a new market and its products are about. Making Sense uses thousands of press statements, media reports, scientific reports, and financial and industry analyses, and combines qualitative and large-scale computational text analyses, to illustrate these mechanisms, presenting a fresh view of how life-prolonging innovations can be turned into market products.

With playful wit, worldly advice and savvy observation, the bestselling authors of How to Be Parisian tackle the Parisian art of growing up.

Caroline de Maigret and Sophie Mas are back to amuse you, saying what you don’t expect to hear, just the way you want to hear it. But this time they reveal how they are modifying their favourite bad girl habits and mischievous mindsets now they are more ‘madame’ than 'mademoiselle’.

These iconoclastic, bohemian Parisiennes advise on love, seduction, fashion and dating as well as family, work, living alone and accepting imperfections.

Both poignant and laugh-out-loud funny, this gorgeous, tongue-in-cheek guide astutely illuminates what it means to be a fully-fledged woman.

Four fabulous, smart, savvy French women offer up their highly amusing insider take on Parisian life, love and liberty. Full of personal anecdotes, life lessons and photographs, this is the only guide you'll need to channelling your inner Parisienne and oozing that certain 'je ne sais quoi'... 'This saucy guide to French chic has a charming authorite. It's also curiously persuasive' -- FT.com 'Lighthearted fun' -- ***** Reader review 'Full of quirky charm and one-liners' -- ***** Reader review 'A charming book, truly French' -- ***** Reader review 'This book just makes me fall in love with Paris even more than before' -- ***** Reader review 'Couldn't put this book down since I picked it up' -- ***** Reader review 'Better read with a glass of wine than a cup of tea' -- ***** Reader review *************************************************************************************** How To Be Parisian brilliantly deconstructs the French woman's views on culture, fashion and attitude. Bohemian free-thinkers and iconoclasts, Anne Berest, Caroline De Maigret, Audrey Diwan and Sophie Mas cut through the myths in this gorgeous, witty guide to Parisienne savoir faire. These modern Parisiennes say what you don't expect to hear, just the way you want to hear it. They are not against smoking in bed, and are all for art, politics and culture, making everything look easy, and going against the grain. They will take you on a first date, to a party and through a hangover. They will tell you how to be mysterious and sensual, make your boyfriend jealous, the right way to approach weddings and the gym, and they will share their address book in Paris for where to go at the end of the night, for a birthday, for a smart date, for vintage finds and much more. Full of wit and self-deprecating humour, and full of life lessons, photographs and personal anecdotes, How To Be Parisian explains those confusing subjects of clothes, makeup, men, culture and lifestyle as only a true Parisienne can.