This book provides a contribution to the contemporary debate on the cultural dimension of European integration. There is a growing realization both among politicians and the general public that the diversity of Europe is a feature that must be included in political and economic thought and strategies. Eight authors from a wide range of disciplines - political science, economics, cultural studies and history - develop conceptual, as well as empirical themes showing the importance of cultural diversity in Europe. The studies in this book address questions such as: will advertisements be standardized across Europe?; how different is British political culture from the French?; will nation states disappear?; and are there cultural barriers to economic integration?