Get ready for a whole new world -- a world of Blur in which traditional boundaries between product and service, capital and people, buyer and seller, and real and virtual no longer exist. Stan Davis and Christopher Meyer have a front row seat to these changes and in one of the most influential business books of recent times, they not only define the phenomenon but show businesses large and small how to thrive.

Durch Inter- und Intranet, E-Mail und schnelleres Lernen wird unsere Wirtschaft dynamischer, starker vernetzt und immer schwerer fassbar. Klar definierte Grenzen zwischen Unternehmen, innerhalb von Unternehmen sowie zwischen Produkten und Dienstleistungen verschwimmen; sie werden unscharf, die Real Time-Wirtschaft entsteht. Die Autoren beschreiben diese Entwicklung analytisch brillant und zeigen, warum bislang erfolgreich praktizierte Businessregeln nicht mehr gelten. Parallel dazu entwickelt sich ein neues vielversprechendes business mindset mit radikal neuen Spielregeln zwischen Anbietern und Nachfragern, Kunden und Lieferanten, Mitarbeitern und Fuhrungskraften. Die Autoren zeigen, warum Unternehmen dieses neue mindset der Beziehungen in Management und Wirtschaft so schnell wie moeglich lernen mussen. Und sie zeigen, WIE sie dies tun koennen.

Companies in the business of providing knowledge -- for profit -- will dominate the 21st-century global marketplace.

Can your business compete?

In today's fast-paced world, knowledge is doubling nearly every seven years, while the life cycle of a business grows increasingly shorter. The best way -- and perhaps the only way -- to succeed is to become a "knowledge-based" business. In The Monster Under the Bed, Stan Davis and Jim Botkin show how:

* Every business can become a knowledge business
* Every employee can become a knowledge worker
* Every customer can become a lifelong learner

The Monster Under the Bed explains why it's necessary for businesses to educate employees and consumers. Consider the fact that the vast majority of 60 million PC owners, for example, learned to use their computers not at school but at work or at home. Davis and Botkin explain how any high-tech, low-tech, or no-tech company can discover new markets and create new sources of income by building future business on a knowledge-for-profit basis -- and how, once it does, its competitors must follow or fail.

Filled with examples of high-profile companies that are riding the crest of this powerful wave, The Monster Under the Bed is an insightful exploration of the many ways that the knowledge-for-profit revolution will profoundly affect our businesses, our educational processes, and our everyday lives.

Information management and biotechnology are reshaping the basic structure of American enterprise. In this bold and innovative analysis, Davis and Davidson explain what these changes mean and how entrepreneurs and executives can preparelenges of tomorrow.