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Erfolgreiche Strategien Fur Die Kundenbindung - Von Der Automobilbranche Lernen (German, Paperback, 1998 ed.): Heinrich Holland Erfolgreiche Strategien Fur Die Kundenbindung - Von Der Automobilbranche Lernen (German, Paperback, 1998 ed.)
Heinrich Holland; Stefan Heeg
R1,122 Discovery Miles 11 220
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Die Automobilbranche hat eine Vorreiterrolle bei der Entwicklung von Kundenbindungsstrategien. Dieses Buch beschreibt die Programme verschiedener Automobilhersteller anhand zahlreicher Beispiele und bewertet sie. Viele Erfahrungen lassen sich auf andere Branchen ubertragen."

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