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Strategisches Management Von Etablierten Fernsehsendern Im Digitalen Zeitalter - Ein Ressourcen- Und Fahigkeitenbasierter... Strategisches Management Von Etablierten Fernsehsendern Im Digitalen Zeitalter - Ein Ressourcen- Und Fahigkeitenbasierter Ansatz (German, Paperback, 2010 ed.)
Stefan Ulrich Radtke
R1,793 Discovery Miles 17 930
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Stefan Ulrich Radtke bietet anhand eines selbst entwickelten ressourcen- und fahigkeitenbasierten Modells nachhaltiger Wettbewerbsvorteil konkrete Handlungsempfehlungen als Antworten auf die strategischen Herausforderungen von etablierten Fernsehsendern im digitalen Zeitalter."

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