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Search is as old as language. We've always needed to find something
in the jumble of human creation. The first web was nothing more
than passing verbal histories down the generations so others could
find and remember how not to get eaten; the first search used the
power of written language to build simple indexes in printed books,
leading to the Dewey Decimal system and reverse indices in more
modern times. Then digital happened. Besides having profound
societal impacts, it also made the act of searching almost
impossibly complex for both engines and searchers. Information
isn't just words; it is pictures, videos, thoughts tagged with
geocode data, routes, physical world data, and, increasingly, the
machines themselves reporting their condition and listening to
others'. Search: How the Data Explosion Makes Us Smarter holds up a
mirror to our time to see if search can keep up. Author Stefan
Weitz explores the idea of access to help readers understand how we
are inventing new ways to search and access data through devices in
more places and with more capabilities. We are at the cusp of
imbuing our generation with superpowers, but only if we
fundamentally rethink what search is, how people can use it, and
what we should demand of it. "Search: How The Data Explosion Makes
Us Smarter" is the first title from GreenHouse Collection. Created
by the founders of Insight Labs, the world's first philanthropic
think tank, GreenHouse Collection features books that encourage
deeper exploration and inquiry to inform new models for social
good.
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