This book contains a selection of the best theoretical and applied papers from the inaugural International Choice Modelling Conference. The conference was organised by the Institute for Transport Studies at the University of Leeds and held in Harrogate, North Yorkshire on 30 March to 1 April 2009. The conference brought together leading researchers and practitioners from across the many different areas in which choice modelling is a key technique for understanding behaviour and evaluating policy. The diversity of the field was reflected in presentations by both academics and practitioners, coming from six continents and a variety of fields including transport and economics. Key contributions include papers from Professor Daniel McFadden, from the University of California, Berkeley - Nobel Prize laureate in Economics and chief architect of random utility modelling. The conference also included keynote presentations by five other leading choice modellers, namely Professor Moshe Ben-Akiva, Professor Chandra Bhat, Professor Michel Bierlaire, Professor David Hensher, and Professor Riccardo Scarpa.

Choice modelling has been one of the most active fields in economics over recent years. This valuable new book contains leading contributions from academics and practitioners from across the different areas of study where choice modelling is a key analytical technique, drawn from a recent international conference.Choice models explain the behavior of individuals by quantifying their values, responses and perceptions of attributes describing the various options (alternatives) available to them. Policy makers and planners have long since recognised the potential of using choice models for guidance purposes, with applications in fields as diverse as transport analysis, healthcare, telecommunications, public service evaluation and energy. The unique mix of theoretical and applied chapters will appeal to academics, students, researchers and practitioners in various fields, as well as anyone with a general interest in the subject. Contributors: T. Arentze, R. Batley, C. Bhat, M. Bierlaire, D.S. Bunch, E. Cherchi, C.G. Chorus, C.F. Choudhury, A. Daly, J. de Dios Ortuzar, B.G.C. Dellaert, M. Dix, C. Eckert, A. Enam, T. Flynn, M. Greene, S. Hess, J.N. Ibanez, P. Iglesias, L. La Paix, J.J. Louviere, P. Metcalfe, P.L. Mokhtarian, A. Monzon, H. Oppewal, A. Pinjari, J.M. Rose, R. Sheldon, W. Tang, P. Vovsha, G. Wets

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