Addressing the contradictions surrounding modern-day femininity and its complicated relationship with feminism and postfeminism, this book examines a range of popular female and feminist icons and paradigms. It offers an innovative and forward-looking perspective on femininity and the modern female self.

Essential reading for those seeking a thorough and wide-ranging understanding of postfeminismNew for this edition:Extended critical history of postfeminismEngagement with a new postfeminist vocabulary associated with post-recessionClose analysis of the impact of a recessionary postfeminist stanceThis text comprehensively surveys and critically positions the main issues, theories and contemporary debates surrounding postfeminism. It covers the term's underpinnings and critical contexts, its different meanings, as well as popular media representations. Adopting an inclusive and interdisciplinary approach, the text situates postfeminism in relation to earlier feminisms and addresses its manifestations in popular culture, academia, politics and brand culture. It brings to light the various meanings of postfeminism and highlights distinct postfeminist patterns, while opening up the category for future investigation.Key FeaturesUser-friendly format allows students and lecturers to explore the diverse postfeminist landscape as well as examine specific versions of itAn original and rigorous critical approach to the topic that advances a contextualized understanding of postfeminismDetailed analysis in chapters on the Backlash, New Traditionalism and Austerity Nostalgia, New Feminism, Girl Power and Chick-lit, Do-Me Feminism and Raunch Culture, (Neo)liberal Sexism, Postmodern Feminism, Postcolonial Feminism, Queer Feminism, Men and Feminism, Cyberfeminism, Third Wave Feminism, Sexual Micro-/Macro-Politics, Celebrity Brand CultureIncludes topical case studies on (amongst others) Game of Thrones, Keeping Up with the Kardashians, Lady Gaga, Girls, Nicki Minaj, Slut Walk, FEMEN

Addressing the contradictions surrounding modern-day femininity and its complicated relationship with feminism and postfeminism, this book examines a range of popular female and feminist icons and paradigms. It offers an innovative and forward-looking perspective on femininity and the modern female self.

Essential reading for those seeking a thorough and wide-ranging understanding of postfeminismNew for this edition:Extended critical history of postfeminismEngagement with a new postfeminist vocabulary associated with post-recessionClose analysis of the impact of a recessionary postfeminist stanceThis text comprehensively surveys and critically positions the main issues, theories and contemporary debates surrounding postfeminism. It covers the term's underpinnings and critical contexts, its different meanings, as well as popular media representations. Adopting an inclusive and interdisciplinary approach, the text situates postfeminism in relation to earlier feminisms and addresses its manifestations in popular culture, academia, politics and brand culture. It brings to light the various meanings of postfeminism and highlights distinct postfeminist patterns, while opening up the category for future investigation.Key FeaturesUser-friendly format allows students and lecturers to explore the diverse postfeminist landscape as well as examine specific versions of itAn original and rigorous critical approach to the topic that advances a contextualized understanding of postfeminismDetailed analysis in chapters on the Backlash, New Traditionalism and Austerity Nostalgia, New Feminism, Girl Power and Chick-lit, Do-Me Feminism and Raunch Culture, (Neo)liberal Sexism, Postmodern Feminism, Postcolonial Feminism, Queer Feminism, Men and Feminism, Cyberfeminism, Third Wave Feminism, Sexual Micro-/Macro-Politics, Celebrity Brand CultureIncludes topical case studies on (amongst others) Game of Thrones, Keeping Up with the Kardashians, Lady Gaga, Girls, Nicki Minaj, Slut Walk, FEMEN