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Create Focused Social Media Campaigns Tailored to Your Business
Ultimate Guide to Social Media Marketing takes readers through a
360-degree perspective of social media marketing in businesses,
from strategy to tactics, from organic to paid, from B2B to B2C,
encompassing all of the current networks. Topics include: Why
businesses need to embrace social media marketing Understanding
today's social networks from big ones like Facebook and YouTube to
emerging platforms Learning how to craft your business's social
media strategy using today's formats How to leverage images and
video in your social media outreach Leveraging chat bots, paid
social media, and influencer marketing Building your business
social marketing team Measure your social media outreach progress
and improve your performance over time
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