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The world is charging towards the new network technologies of
broadband and 3G, and new application technologies face the
challenge of where they can be used. This book takes a pragmatic
look at two particular application technologies - location and
personalisation - and presents an understanding of the technical
and business impact of these technologies. With a combination of
overview papers, detailed technical case studies and a deep
understanding of actual implementatio of these services within a
telecommunications environment, this book will help those wishing
to deliver improved services based on these capabilities. Other key
topics covered include CRM and content management.
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