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Location and Personalisation - Delivering online and mobility services (Hardcover, New): Daniel Ralph, Stephen Searby Location and Personalisation - Delivering online and mobility services (Hardcover, New)
Daniel Ralph, Stephen Searby
R3,485 R3,142 Discovery Miles 31 420 Save R343 (10%) Ships in 10 - 15 working days

The world is charging towards the new network technologies of broadband and 3G, and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies. With a combination of overview papers, detailed technical case studies and a deep understanding of actual implementatio of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.

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