This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980's: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This slide presentation reviews the study done on alternate attitudes for the Orion project's crew exploration vehicle. The analysis focused on the thermal performance of the vehicle with the alternate attitudes. The pressure vessel heater power, other vehicle heaters and radiator sink temperatures were included in the analysis.

The NASA Technical Reports Servcr (NTRS) houses half a million publications that are a valuable means of information to researchers, teachers, students, and the general public. These documents are all aerospace related with much scientific and technical information created or funded by NASA. Some types of documents include conference papers, research reports, meeting papers, journal articles and more. This is one of those documents.

The NASA Technical Reports Servcr (NTRS) houses half a million publications that are a valuable means of information to researchers, teachers, students, and the general public. These documents are all aerospace related with much scientific and technical information created or funded by NASA. Some types of documents include conference papers, research reports, meeting papers, journal articles and more. This is one of those documents.

Solving the Skills Gap Digitally is for students, educators, trainers and management of public and private organizations. Technology has changed the accessibility, delivery and portability of information. In Solving the Skills Gap Digitally, the issues are examined, the process of developing skill sets addressed, and the data behind contributing factors to the talent shortages are presented. Stephen includes how adults learn and retain information, what makes training content relevant, and the advantages of digital application based content. He makes a powerful case for rethinking our approach to education and training in light of the disconnect so aptly described between the preparation students get and the actual skills needed in the modern workplace. Educators owe it to our nation's graduates to prepare them for today's careers - and U.S. industry's ultimate competitiveness depends on embracing a culture of learning. The most effective answer is digital delivery. Indeed, the students and workers are already using the tools. They just need the content.