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Designers and managers hope their products become essential for
users-integrated into their lives like Instagram, Lyft, and others
have become. Such deep integration isn't accidental: it's a process
of careful design and iterative learning, especially for technology
companies. This guide shows you how to apply behavioral
science-research that supports many products-to help your users
achieve their goals using your product. In this updated edition,
Stephen Wendel, head of behavioral science at Morningstar, takes
you step-by-step through the process of incorporating behavioral
science into product design and development. Product managers, UX
and interaction designers, and data analysts will learn a simple
and effective approach for identifying target users and behaviors,
building the product, and gauging its effectiveness. Learn the
three main strategies to help people change behavior Identify
behaviors your target audience seeks to change-and obstacles that
stand in their way Develop effective designs that are enjoyable to
use Measure your product's impact and learn ways to improve it
Combine behavioral science with data science to pinpoint problems
and test potential solutions
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