|
Showing 1 - 4 of
4 matches in All Departments
In today's rapid-fire, global economy, insightful business policy
and on-target strategy are essential for a corporation's survival.
Business globalization, deregulation, mergers, acquisitions,
strategic alliances, and international joint ventures-along with
the new emphasis placed on shareholders-contribute to feelings of
uncertainty throughout the marketplace. Add to that the constantly
changing e-commerce environment and staying current with plans and
procedures becomes even more crucial. By analyzing corporate
functions such as marketing, production, operations, and finance,
Business Policy and Strategy: The Art of Competition, Seventh
Edition teaches students how to successfully formulate, implement,
and evaluate corporate strategy. The textbook reviews basic and
alternative strategy policies and provides students with an
understanding of strategic management-how to deal with
environmental change and formulate strategic alternatives. Expertly
blending theory with practicality, the authors provide the tools
necessary to navigate through the current highly competitive
business environment. Features
For courses in undergraduate Macroeconomics courses. A modern
approach to teaching macroeconomics Macroeconomics uses a
thoroughly modern approach by building macroeconomic models from
microeconomic principles. As such, it is consistent with the way
that macroeconomic research is conducted today. This approach
allows for deeper insights into economic growth processes and
business cycles-the key topics in macroeconomics. An emphasis on
microeconomic foundations better integrates the study of
macroeconomics with approaches learned in microeconomics and field
courses in economics. By following an approach to macroeconomics
that is consistent with current macroeconomic research, students
become better prepared for advanced study in economics. The 6th
Edition captures the latest developments in macroeconomic thinking,
applied to recent economic events and developments in macroeconomic
policy. With the financial crisis receding, new challenges that
macroeconomists and policymakers currently need to address are
covered in the text.
|
You may like...
Hampstead
Diane Keaton, Brendan Gleeson, …
DVD
R63
Discovery Miles 630
|