What you need to know for effective direct mail: * What works? * What doesn't? * Mailing lists and how to choose them * 25 response-building secrets * What's a "good" response? * How to track results * 5 steps for getting started

With wit, humor and style, Joanne Hanks takes you on a wild ride through the insanity of the Mormon-based polygamist cult that was her life for seven years. Get ready to laugh. Get ready to be outraged. And get ready to see polygamy as no one has ever revealed it before. Joanne tells their crazy story with humor, satire-and insight. You'll share her angst over sharing her husband. You'll meet her "sister wives," a prophet calling himself a "celestial stud service" who seeks divine guidance on threesomes, and apostles who dress in weird robes to curse the White House. You'll fume at gut-wrenching tales of racism, sexual abuse, fraud, and manipulation. And you'll find out why no one remembers when Jesus destroyed the world on March 26, 2000. "It's Not About The Sex" My Ass is more than an entertaining read. It's a cautionary tale about the power of delusional thinking, and a hopeful tale of one family that came to their senses and found the courage to leave.