One of Bath's principal industries is tourism, with more than one million staying visitors and 3.8 million day visitors to the city on an annual basis. The visitors come to this World Heritage Site mainly for the Roman Baths and to admire the city's Georgian elegance. The Naked Guide to Bath provides in-depth information for all the must-see sites, but is also a modern guide book for a modern city. The Naked Guide recommends the best places to eat, drink and shop and includes advice on children's activities, day trips and much more.

Soccer manager Ian Hollway has become a cult figure in the British game largely because of his bizarre way of expressing himself. For example: "Our performance today would have been not the best looking bird but at least we got her in the taxi. She wasn't the best looking lady we ended up taking home but she was very pleasant and very nice, so thanks very much, let's have a coffee"