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This accessible text provides an insight into the growing global
trend of crowdfunding as a source of entrepreneurial finance.
Grounded in the academic literature, this book looks at the micro
and macro issues within crowdfunding, from the entrepreneur's
access to finance at the business level, to the role of government
in regulating the market. It helps the reader develop a sound
understanding of crowdfunding as a source of finance, the
crowdfunding process and potential options when faced with start-up
funding issues. A range of international case studies of successful
and unsuccessful crowdfunding campaigns help readers to apply
theory to world-life scenarios. Readers are also supported
throughout the book with chapter objectives and summaries, key
terms, discussion questions and further reading guidance.
Instructor materials such as slides and test questions are
available as digital supplements. Crowdfunding and Entrepreneurship
will be a valuable resource for students of new venture creation
and entrepreneurial finance, as well as entrepreneurs exploring
crowdfunding as an option for business development.
This accessible text provides an insight into the growing global
trend of crowdfunding as a source of entrepreneurial finance.
Grounded in the academic literature, this book looks at the micro
and macro issues within crowdfunding, from the entrepreneur's
access to finance at the business level, to the role of government
in regulating the market. It helps the reader develop a sound
understanding of crowdfunding as a source of finance, the
crowdfunding process and potential options when faced with start-up
funding issues. A range of international case studies of successful
and unsuccessful crowdfunding campaigns help readers to apply
theory to world-life scenarios. Readers are also supported
throughout the book with chapter objectives and summaries, key
terms, discussion questions and further reading guidance.
Instructor materials such as slides and test questions are
available as digital supplements. Crowdfunding and Entrepreneurship
will be a valuable resource for students of new venture creation
and entrepreneurial finance, as well as entrepreneurs exploring
crowdfunding as an option for business development.
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