|
Showing 1 - 1 of
1 matches in All Departments
A Mile of Make Believe examines the unique history of the Santa
Claus parade in Canada. This volume focuses on the Eaton's
sponsored parades that occurred in Toronto, Montreal and Winnipeg
as well as the shorter-lived parades in Calgary and Edmonton. There
is also a discussion of small town alternatives, organized by civic
groups, service clubs, and chambers of commerce. By focusing on the
pioneering effort of the Eaton's department store Steve Penfold
argues that the parade ultimately represented a paradoxical form of
cultural power: it allowed Eaton's to press its image onto public
life while also reflecting the decline of the once powerful
retailer. Penfold's analysis reveals the "corporate fantastic" - a
visual and narrative mix of meticulous organization and whimsical
style- and its influence on parade traditions. Steve Penfold's
considerable analytical skills have produced a work that is
simultaneously a cultural history, history of business and
commentary on consumerism. Professional historians and the general
public alike would be remiss if this wasn't on their holiday wish
list.
|
You may like...
Hampstead
Diane Keaton, Brendan Gleeson, …
DVD
R66
Discovery Miles 660
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.