Food Neophobia: Behavioral and Biological Influences brings together academic and applied studies to give a comprehensive overview of this topic in both sensory and consumer science and pediatric psychology. The effects of food neophobia can have a huge impact on children's lives and an influence across their lifespan. Split into two main sections, the book focuses on both the environmental and biological aspects of food neophobia. It covers social, contextual and psychosocial factors that affect food neophobia. Sensory aspects of food neophobia are covered with chapters on disgust and sensation seeking, and genetic and evolutionary influences are also thoroughly discussed. The book is essential reading for academic researchers studying food neophobia from a sensory, consumer science and psychological perspective. It will also be of value to food product developers, especially those working on products for children. Finally, healthcare professionals treating patients suffering from food neophobia will be able to gain greater insight into this condition.

Conditioned taste aversion is arguably the most important learning process that humans and animals possess because it prevents the repeated self-administration of toxic food. It has not only profoundly influenced the content and direction of learning theory, but also has important human nutritional and clinical significance. In addition to its direct relevance to food selection, dietary habits, and eating disorders, it is significant for certain clinical populations that develop it as a consequence of their treatment. The study of conditioned taste aversions has invigorated new theory and research on drug conditioning and addictions, as well as on conditioned immunity. There has also been a substantial amount of recent research exploring the neural substrates of conditioned taste aversion--its neuroanatomy, pharmacology, and role in the molecular and cellular basis of plasticity.
This book provides a definitive perspective on the current state of research, theory, and clinical applications for conditioned taste aversion effects and methodology. In each chapter, a leading scholar in the field presents a broad range of studies, along with current findings on the topic, highlighting both the major theoretical landmarks and the significant new perspectives. It will be an important resource for both professional and student researchers, who study conditioning, learning, plasticity, eating disorders, and dietary and ingestive behaviors in neuroscience, cognitive neuroscience, cognitive psychology, developmental psychology, clinical psychology, psychopharmacology, and medicine.

In this concise and compelling book, Steve uses conversations with his very first sales manager to clearly communicate the skills needed to succeed in complex, multi-decision maker selling situations. His experience as a sales person, sales manager and selling coach in almost every industry, provides him a unique and broadly developed perspective on the skills that bridge all industries, markets and products. Steve continues to coach sales people and sales managers in the field around the globe. He lives in Seattle with his two daughters, Alexis and Maddy and their dog, Rocky. His other books include: Facilitative Leadership - Managing Performance Without Controlling People You're Killing Me Here-When Win/Win Negotiation Doesn't Work Raising Alex-Teaching a Child to Make Smart Choices [email protected]

Which takes more time: trying to control your children's behavior or teaching them to make responsible decisions? The answer might surprise you. It also might make you change how you prepare your children for their futures. This book is one father's account of teaching his daughter, Alexis, to make smart choices. He reasons that by helping children to make more intelligent decisions they can avoid the pain of poor life choices and lead more purposeful, happier lives.

A methodology for holding your ground against tough customers. Sales people who approach zero-sum negotiators with a win-win approach are at a tactical disadvantage and frankly, will lose. Hard ball negotiators don't think about interests or relationships; they see sales people as replaceable, products as commodities and negotiations as transactions. And they will play win-win... but only when they have nothing to lose. So how do salespeople hold their ground against tough negotiators? By having a process. "You're Killing Me Here " provides a straightforward and proven methodology for improving your negotiation outcomes. This book will make you a better salesperson by making you a better negotiator... and vice versa.

This book is a clearly written thesis on two different approaches to managing the performance of your people. The most common approach, "autocratic behaviorism" is attempting to control your people's behavior through authority. The alternative is "facilitative leadership" which focuses on helping your people become responsible for their decisions.

Most managers struggle to decide whether a micro-management or a "hands-off" management approach is best. The resolution to this challenge is what I call "engaged management." An engaged manager creates an environment in which his or her people self-mange and self-motivate. And the best leaders create an environment in which people take responsibility for their own performance and take the initiative to manage their own performance.