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Neighbourhood planning offers a critical analysis of
community-based planning activity in England, framed within a
broader view of collaborative rationality and its limits. From the
recent experience of drawing up parish plans, and attempts to
connect these to formal policy frameworks, it identifies lessons
for future planning at the neighbourhood scale. It is not a manual
on community planning practice, nor does it provide a formula for
producing parish or neighbourhood plans. But in the context of the
latest 'localism' agenda in England it, first, examines the
potential contribution of neighbourhood planning to building a
'collaborative democracy' and, second, asks how much movement
towards genuine local partnership, and consensus around development
decisions, can be achieved through the rescaling of 'statutory'
planning as opposed to expending greater effort locally on building
stronger relationships, and generating trust, between 'people and
planning'
The longtime chief marketing officer for Chick-fil-A tells the
inside story of how the company turned prevailing theories of
fast-food marketing upside down and built one of the most
successful and beloved brands in America. Covert Cows will help
you... Discover unexpected, out-of-the-box marketing methods and
new ways of approaching business problems. Understand the positive
impact of building a business based on biblical principles. Receive
an insider's look at the evolution of one of America's most beloved
brands. Learn key marketing and business insights from the man who
was the chief marketing officer for Chick-fil-A for thirty-four
years. During his thirty-four-year tenure at Chick-fil-A, Steve
Robinson was integrally involved in the company's growth--from 184
stores and $100 million in annual sales in 1981 to over 2,100
stores and over $6.8 billion in annual sales in 2015--and was a
first-hand witness to its evolution as an indelible global brand.
In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes
accounts of key moments, including the creation of the Chick-fil-A
corporate purpose and the formation and management of the
now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal
interactions with the gifted team of company leaders, restaurant
operators, and the company's founder, Truett Cathy, Robinson
explains the important traits that built the company's culture and
sustained it through recession and many other challenges. He also
reveals how every aspect of the company's approach reflects an
unwavering dedication to Christian values and to the individual
customer experience. Written with disarming candor and revealing
storytelling, Covert Cows and Chick-fil-A is the never-before-told
story of a great American success.
The longtime chief marketing officer for Chick-fil-A tells the
inside story of how the company turned prevailing theories of
fast-food marketing upside down and built one of the most
successful and beloved brands in America. During his
thirty-four-year tenure at Chick-fil-A, Steve Robinson was
integrally involved in the company's growth--from 184 stores and
$100 million in annual sales in 1981 to over 2,100 stores and over
$6.8 billion in annual sales in 2015--and was a first-hand witness
to its evolution as an indelible global brand. In Covert Cows and
Chick-fil-A, Robinson shares behind-the-scenes accounts of key
moments, including the creation of the Chick-fil-A corporate
purpose and the formation and management of the now-iconic "Eat Mor
Chikin" cow campaign. Drawing on his personal interactions with the
gifted team of company leaders, restaurant operators, and the
company's founder, Truett Cathy, Robinson explains the important
traits that built the company's culture and sustained it through
recession and many other challenges. He also reveals how every
aspect of the company's approach reflects an unwavering dedication
to Christian values and to the individual customer experience.
Written with disarming candor and revealing storytelling, Covert
Cows and Chick-fil-A is the never-before-told story of a great
American success.
Neighbourhood planning offers a critical analysis of
community-based planning activity in England, framed within a
broader view of collaborative rationality and its limits. From the
recent experience of drawing up parish plans, and attempts to
connect these to formal policy frameworks, it identifies lessons
for future planning at the neighbourhood scale. It is not a manual
on community planning practice, nor does it provide a formula for
producing parish or neighbourhood plans. But in the context of the
latest 'localism' agenda in England it, first, examines the
potential contribution of neighbourhood planning to building a
'collaborative democracy' and, second, asks how much movement
towards genuine local partnership, and consensus around development
decisions, can be achieved through the rescaling of 'statutory'
planning as opposed to expending greater effort locally on building
stronger relationships, and generating trust, between 'people and
planning'
IBM WebSphere Application Server 8.0 Administration Guide is a
highly practical, example-driven tutorial. You will be introduced
to WebSphere Application Server 8.0, and guided through
configuration, deployment, and tuning for optimum performance. If
you are an administrator who wants to get up and running with IBM
WebSphere Application Server 8.0, then this book is not to be
missed. Experience with WebSphere and Java would be an advantage,
but is not essential.
A wonderful set of stories about George the Gardener and his magic
potting shed, this is the first book called "Onion Bluff" in this
brand new series of stories about George the gardener who has a
magical garden plot where all his veggies come to life.
This book is an example-driven tutorial that introduces you to the
WebSphere application server and then takes you through all the
major aspects of server configuration. It covers everything you
need to deploy and tune your applications for best performance.
This book is for administrators with some experience in Java who
want to get started with WebSphere. Existing WebSphere users will
also find this book useful, especially as there are so many new
features in the new version. No previous knowledge of WebSphere is
assumed.
'.as I speed along the two-lane blacktop lined with joshua trees, I
open my sun roof, crank up a live version of "Take Five" and think
that, as far as women are concerned, I finally did "something"
right."
Memories of a fair and just childhood, from age eight to 48 and
beyond, explain "Why Stevie Can't Date," a collection of puckish
tales about good and bad women; trying to cultivate the "Playboy"
image at 17 and suddenly meeting a celebrity father who writes for
"Penthouse"; and growing up straight while straddling a line
between California and Nevada, the Golden State and Hollywood, the
Silver State with its open roads and attitudes, and panorama of
entertainment, from Jack Benny to blackjack to bull riding to
brothels.
From the drudgery of a low-level casino job to the perks on the
next rung; from hitchhiking across the country to meeting the mayor
of New York City; from romances that didn't work to romances that
did.for a while. Sardonic remembrances of subtle adventures by a
man who is 'in varying degrees, agoraphobic, alcoholic and
misanthropic," probably from having lived the reasons "Why Stevie
Can't Date."
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