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A complete revision of our market-leading text, INTRO TO BUSINESS
introduces students to the role of business in the lives of
individuals, consumers, workers, and citizens. Coverage includes
small-business management, business fundamentals, career planning,
social responsibility and ethics, basic economics, technology,
financial operations, risk management, consumer decision-making,
and insurance. This text is designed for the very first course many
business students take; therefore, it covers business and finance
topics with a survey-like approach.
Intro to Business 4E allows students to discover how a business
works and how it impacts lives on a daily basis. With extended
coverage on marketing, management, the Internet, as well as more
international business, our new edition provides everything needed
to prepare for success in future careers!
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