Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers. Stressing practice rather than theory, and providing in-depth coverage of every aspect of the marketing-communications program, this manual will enable the working manager to obtain optimum results from outside services and suppliers or to establish an in-house advertising and promotion facility if is advantageous to do so.

Comic, colourful and succinct, with short text, lots of pictures and jokey captions, this is a brilliant introduction to the story of Ireland. From its pictorial endpaper maps to the panels of 'Irish Icons' ranging from Brian Boru to the Abbey Theatre, it is packed with useful and fascinating information. A story that is often complicated and turbulent is told with sensitivity and clarity, from the first legends right up to the present day. The Story of Ireland is the follow-up to Richard Brassey and Stewart Ross's The Story of Scotland, which won the Saltire Society/TES Award for Educational Publications and the Scottish Arts Council Children's Book Award.

A lively and highly readable account of the origins, invention and discovery of just about everything on the planet, the truly global coverage of The First of Everything ranges from the Big Bang to driverless cars.

The First of Everything follows a context-setting introduction with seven stimulating sections: In the Beginning (The Big Bang to Homo Sapiens), At Home (the first glass windows to dentures and bikinis); Health and Medicine (herbs to heart transplants); Getting About (donkeys to double deckers); Science and Engineering (potter's wheel to webcam); Peace and War (the first king to fighter-bombers); and Culture (cave painting to rap). This fascinating book takes in the full sweep of human development and ingenuity over twelve millennia; Africa, for example, gave us the first monarch, algebra and great religions emerged from the Middle East, democracy was born in Europe, and America made the first flying machines. More than just a string of dry lists, the colourful text's intriguing insights and asides make it as enjoyable for the casual browser as the more serious researcher.

Prepare for the new Cambridge IGCSE (R) Design and Technology syllabus with the only title available on the market. The title follows a skills-building approach that links together the theory and practical parts of the syllabus to effectively build students' key skills and knowledge, while also providing support and guidance for teachers. Exam Board: Cambridge Assessment International Education First teaching: 2018 First examination: 2020 Be fully prepared to teach the Cambridge IGCSE (R) Design and Technology syllabus 0445 for first teaching 2018, first examination 2020 Have confidence in the content and approach of the Student Book, which is written by highly experienced teachers of Design and Technology from around the world Prepare for both the written and practical parts of the exam with guidance on the final project and exam-style questions Provides detailed information that will allow students to develop the skills they need to make the transition from theory to practical application All three optional papers (Resistant Materials, Graphic Products, and Systems and Control) covered in full, in addition to the core Product Design section Additional material for students and teachers available online at Collins Connect, including the full Student Book online, interactive quizzes and activity sheets Meets the needs of English as a Second Language learners with a fresh, visual design and tailored language Provides a fully international course with international examples, contexts and real-life case studies This title is endorsed by Cambridge Assessment International Education. IGCSE (R) is the registered trademark of Cambridge Assessment International Education.

Unfold the adventure of a lifetime as you sail up the longest river in the world with Lonely Planet Kids Unfolding Journeys - Secrets of the Nile . This sensational fold-out frieze is more than six-feet long and can be removed and displayed. Jump aboard and get ready for an unforgettable journey along the River Nile. From the golden beaches of the Mediterranean, travel upstream to explore the cultural, historical and natural wonders of ancient and modern Egypt. Find out about Egyptian pharaohs and explore their treasures, tombs and mummies; visit modern Egypt and see how the landscape of the Nile is changing; discover the Pyramids and other wonders of the ancient world; and encounter some of the exotic creatures that make the Nile their home! Packed with stunning illustrations on one side and incredible facts on the other - get ready for a truly unforgettable journey! Part of our 'Unfolding Journeys' series. Also available: Unfolding Journeys - Rocky Mountain Explorer , Unfolding Journeys - Amazon Adventure, Unfolding Journeys - Following the Great Wall. Collect them all! About Lonely Planet Kids: Come explore! Let's start an adventure. Lonely Planet Kids excites and educates children about the amazing world around them. Combining astonishing facts, quirky humour and eye-catching imagery, we ignite their curiosity and encourage them to discover more about our planet. Every book draws on our huge team of global experts to help share our continual fascination with what makes the world such a diverse and magnificent place - inspiring children at home and in school.

Ideal support for science at primary level. From exploding medicine to fireworks, this book's careful, step-by-step narrative explains what gunpowder is and how human beings have learned to use it for their benefit. The clear text is supported by lively illustrations.

Ideal support for science at primary level. From blocks of wood to 3-D laser printers, this book's careful, step-by-step narrative explains what printing is and how human beings have learned to use it for their benefit. The clear text is supported by lively illustrations

The Earth was born in fire. Through clear text and brilliant illustrations, this exciting book explains how human beings discovered what fire is, and how they have gradually learned to harness its awesome power.

The Great Fire of London in 1666 is one the most remembered events of British history. This book simply retells the events of the fire, from its start in Pudding Lane to the reconstruction of London by Christopher Wren when it was all over. It considers how the wooden houses of the time allowed the fire to spread and how we know what happened from eyewitness accounts such as in Samuel Pepys' diary. Start-Up History is a series of 6 titles looking at everyday objects and events from their historical perspective and encourages readers to ask questions about what they can see on the page and how that might relate to their own experiences building skills and historical vocabulary. Perfect introductory history texts for 5-7 KS1 readers.

Ideal support for science at primary level. From germs to miracle cures and resistance, this book's careful, step-by-step narrative explains what antibiotics are, how we discovered them, and the many and widespread benefits this discovery has brought. The clear text is supported by lively illustrations.

Ideal support for science at primary level. From kites to space craft, this book's careful, step- by-step narrative explains what an aeroplane is and how human beings have learned to use it for their benefit. The clear text is supported by lively illustrations.

From lightening to light bulbs, this book's careful, step-by-step narrative explains what electricity is and how human beings have learned to use it for their benefit. The clear text is supported by lively illustrations.

Ideal support for science at primary level. Adam and Eve to biodiversity, this book's careful, step-by- step narrative explains what evolution is, how we discovered it, and how this discovery changed the way we see ourselves and the world around us. The clear text is supported by lively illustrations.

Ideal support for science at primary level. From lenses to lasers, this book's careful, step-by-step narrative explains what light is, how scientists gradually learned about it, and how this knowledge has affected the way we live and how we think about the universe. The clear text is supported by lively illustrations.

Designing courses to deliver effective teaching and significant learning is the best way to set students up for success, and this book guides readers through the process. The authors have worked with faculty world-wide, and share the stories of how faculty have transformed courses from theory to practice. They start with Dee Fink's foundation of integrating course design. Then they provide additional design concepts to expand the course blueprint to implement plans for communication, accessibility, technology integration, as well as the assessment of course design as it fits into the assessment of programs and institutions, and how faculty can use what they learn to meet their professional goals.

Designing courses to deliver effective teaching and significant learning is the best way to set students up for success, and this book guides readers through the process. The authors have worked with faculty world-wide, and share the stories of how faculty have transformed courses from theory to practice. They start with Dee Fink's foundation of integrating course design. Then they provide additional design concepts to expand the course blueprint to implement plans for communication, accessibility, technology integration, as well as the assessment of course design as it fits into the assessment of programs and institutions, and how faculty can use what they learn to meet their professional goals.

The Mystery of the Masks takes place in Athens, the most important city in ancient Greece, around 350 BCE. On the eve of the Great Dionysia festival, Timon and Philaron learn that their father, the poet Agersocies, has received a grim warning. What follows is a series of frightening adventures. Will everything turn out alright in the end?