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• Introduces the idea of cultural competence as a key internal
differentiator in a globalized and VUCA marketplace • Combines
academic research and the authors’ years of practical experience
to present an actionable framework – and the theory behind it •
Includes case studies from the corporate strategy world, as well as
entrepreneurship, consulting, and people development
• Introduces the idea of cultural competence as a key internal
differentiator in a globalized and VUCA marketplace • Combines
academic research and the authors’ years of practical experience
to present an actionable framework – and the theory behind it •
Includes case studies from the corporate strategy world, as well as
entrepreneurship, consulting, and people development
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