strategy, but we also focus on execution. We talk about organizational design, and also refect on leadership practices. Our assumption is that in a dynamic world, leaders at all levels, have to constantly switch gears, wear different hats, and na- gate at different altitudes. They have to think about the "total" enterprise, not in terms of compartmentalized silos or felds of functional expertise. Much like a g- eral contractor, they have to draw on specialized expertise, as and when needed, yet keep the big picture in mind. Our hope is that our diagnostic tools can help teams develop a shared frame of reference and generate cross-functional dialogue. The third driving force behind this second edition is the gradual convergence between the worlds of entrepreneurial start-ups and challenges facing established corporations. Innovation, agility, and initiative are no longer the exclusive preserve of start-ups. Established companies are looking for ways to re-invent themselves, to innovate, to think creatively, and to make their enterprises more fexible, agile and entrepreneurial. We have had the good fortune to sit at the intersection of these two worlds. We hope our ideas can beneft both groups. We set out to provide a "buffet table," a menu of options that can be helpful for the two ends of the spectrum.

Surveying for the first time the Century Guild of Artists and its influential periodical, the Century Guild Hobby Horse, this original publication asserts the significance of the Guild in the development of the Arts and Crafts movement and its modernist successors. The founders of the Century Guild - architect Arthur Heygate Mackmurdo and his 18-year-old assistant Herbert Percy Horne (afterwards joined by the artist and poet Selwyn Image) - were driven by the ambition to answer John Ruskin's radical call to regenerate art and society. Motivated by the concept of 'the Unity of Art', the Guild embraced a spectrum of arts which included architecture, painting, sculpture, metalwork, textiles and stained glass. It also reached out to music and literature, aiming to educate its public in practical form. Skilfully weaving chronology with the impressive artistic achievements of the collective, the authors also draw out the lively personalities of each of the protagonists and their wider circle. For anyone fascinated by the Arts and Crafts movement, this is essential reading.