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Are you a food producer entrepreneur? Then this book is for you How
did the founders of innocent drinks, G'NOSH and MOMA beat thousands
of other fabulous food entrepreneurs to win a space on supermarket
shelves? And once they were there, how did they win the battle to
convince sceptical, time-strapped shoppers to try them over more
established brands? Tessa Stuart knows how, because she helped them
do it. In this practical, inspirational book, she draws on her 15
years in the food industry to reveal a tried and tested set of
principles for getting you from idea, to a product on the shelf,
and to being THE next household name. "Got a great food or drink
product that no one knows about? Need to grow sales? This book will
show you how to ROCK your pack's on-shelf impact, to give your
business the very best chance of being seen, heard, noticed and
bought." Charlotte Knight, founder and owner of G'NOSH Dips
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