Great package design has magic qualities. It grabs our attention with its genuine materials, shapes and colours and, even if we are sturdy enough to resist temptation, the brand - and the product - will be imprinted in our memory. Beautiful packaging is the promise of a great delivery and also, in itself, a bonus present. But really beautiful things are also functional. The best packaging design will be always connected with the product, conveying the character of what it contains. Conceived by the creative minds behind the renowned studio Garrofe in Barcelona, the more than 140 designs displayed in Structural Packaging GOLD reveal the incredible possibilities that this particular discipline may offer.